Marketing Assistant

About this role

Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support.
They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments.

Job Responsibilities
SEO & Content Optimization

• Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics

• Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation

• Implement do-follow links across owned domains and coordinate with external publications to secure backlinks

• Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities

• Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations
Social Media & Community Engagement

• Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels

• Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production

• Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA

• Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility
Campaign & E-commerce Performance Support

• Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns

• Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy

• Support campaign rollouts and content updates across websites, landing pages, and Shopify
Client Resources & Program Management

• Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos

• Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform

• Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement

• Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels
Lead Management & Website Administration

• Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details

• Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels

• Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots

• Perform general maintenance on the CRM platform to ensure client information is accurate
Requirements

• Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency

• Previous copywriting experience, including writing for digital channels and social platforms

• Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn

• Demonstrated design ability and proficiency using Canva

• High-level written and verbal communication skills with the ability to write compelling, on-brand copy

• Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines

• Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads

• High reliability, accountability, and a respectful, collaborative approach to teamwork
Nice-to-Have Skills

• Understanding of or genuine interest in the beauty, aesthetics, or wellness industry

• Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console

• Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools

• Familiarity with website admin tools such as WordPress Elementor and Shopify

• Formal qualification in Marketing and Public Relations
Benefits

• Permanent work-from-home set-up

• Dayshift (Australian Eastern Standard Time business hours)

• Full-time job

• HMO (STAFF only)

• Annual leave

• Christmas Bonus equivalent to 1 month's wage (pro-rate)