Marketing and Recruitment Senior Associate: Kigali

About this role

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.

• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.

• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey.

Our impact thus far:

• 347k+ graduates since 2020

• 257k youth in work

• 31k youth starting own ventures

• 60k youth in jobs created by entrepreneurs

Visit our website www.alxafrica.com to learn more about our digital revolution.

About the Role

The Marketing & Recruitment Associate will support the execution of marketing, communications, recruitment, and business development activities across ALX Learning and ALX Enterprise.

For ALX Learning, the role will support learner acquisition by generating and nurturing prospective learner leads, executing recruitment campaigns and activations, and supporting prospects through the application and enrolment journey.

For ALX Enterprise, the role will support the positioning of ALX as a workforce development partner by executing B2B marketing activities, identifying prospective organisations, supporting corporate outreach, coordinating thought leadership initiatives, and contributing to the development of a qualified enterprise pipeline.

Responsibilities

1. Marketing & Campaign Execution

• Own the execution of integrated marketing campaigns across ALX Learning and ALX Enterprise.

• Manage day-to-day campaign activities across social media, email, digital marketing, events, partnerships, community engagement, and other relevant channels.

• Develop and localise campaign messaging and creative assets for both learner and corporate audiences, ensuring alignment with ALX brand standards.

• Own content planning, scheduling, and publishing across relevant ALX social media platforms.

• Manage designers, agencies, freelancers, content creators, and other partners to ensure campaign assets are delivered according to agreed briefs, quality standards, and timelines.

• Identify relevant trends, conversations, events, and content opportunities that can strengthen ALX’s visibility and audience engagement.

• Drive the development of learner, alumni, employer, and corporate partner stories, testimonials, case studies, and other marketing content.

• Maintain and manage marketing calendars, ensuring all agreed campaign activities are delivered on time.

• Monitor campaign performance and recommend adjustments to improve reach, engagement, lead generation, and conversion.

2. ALX Learning – Student Recruitment

• Own the execution of ALX’s learner recruitment plan within the assigned market and deliver against agreed lead, application, Access Fee, and enrolment targets.

• Develop and execute learner acquisition activities across universities, colleges, youth organisations, community groups, events, partnerships, digital channels, referrals, and other relevant networks.

• Lead recruitment drives, campus activations, open days, webinars, information sessions, career fairs, and community engagements.

• Build and manage strong relationships with student leaders, universities, youth communities, alumni, recruitment partners, and other relevant stakeholders.

• Ensure prospective learners receive accurate and compelling information about ALX programmes, application requirements, Access Fees, deadlines, and the learner experience.

• Manage prospects through the recruitment funnel and proactively resolve or escalate barriers affecting application and enrolment.

• Own learner referral and ambassador initiatives and identify opportunities to strengthen these channels.

• Monitor recurring applicant questions, concerns, and barriers and translate these insights into improvements in recruitment messaging and conversion activities.

• Ensure all leads generated through campaigns, partnerships, events, and activations are accurately captured and followed up within agreed timelines.

• Identify applicant drop-off points and implement interventions aimed at improving conversion.

• Maintain accurate learner recruitment records, trackers, and performance dashboards.

• Regularly assess performance against targets and take corrective action where recruitment numbers are off track.

3. ALX Enterprise – Corporate Marketing & Lead Generation

• Own the execution of marketing and lead generation activities that position ALX Enterprise as a strategic workforce development and capability-building partner.

• Build and maintain a pipeline of prospective corporate clients, institutions, government organisations, development partners, and other relevant Enterprise prospects.

• Research and prioritise organisations based on their potential workforce, leadership, AI, digital transformation, and capability-building needs.

• Lead targeted outreach to corporate decision-makers across HR, Learning & Development, Talent,…