Marketing Analytics Manager - THG Nutrition

About this role

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Location: Icon 1, WA15 0AF

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

About the Role

We are recruiting a Marketing Analytics Manager to join our Nutrition Data Team and lead Performance Marketing Analytics across the business. You will be responsible for driving actionable business insights through marketing data, shaping our measurement strategy, and enabling data-driven decision making across marketing teams.

As an Marketing Analytics Manager in Nutrition you will be:

• Lead, mentor and develop a Performance Marketing Analyst, supporting their professional growth and ensuring delivery against team objectives.

• Partner with Performance Marketing leadership to optimise marketing investment, evaluating channel effectiveness and setting budget allocation changes based on data-driven insights.

• Develop a robust marketing measurement framework by combining Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality testing and platform reporting to provide a holistic view of channel performance.

• Define and oversee the marketing analytics infrastructure, ensuring scalable and reliable reporting and measurement capabilities.

• Own the marketing experimentation roadmap, designing and evaluating tests that measure true incremental impact across marketing channels.

• Identify and implement opportunities to leverage AI-driven tools and analytical techniques to improve marketing effectiveness, reporting efficiency and…