Marketing Analyst Intern

About this role

Category: Nonprofit Charitable Organizations

Location:

SUMMARY
Project MORE is seeking a talented individual to assist our Marketing & Communications team with organizing, processing, and analyzing marketing data collected from various channels, including web, social, surveys, email, and donations/transactions. This position reports to the Director of Marketing.
Type: Intern
Term: 3 months from start date
Hours per Week: Approximately 10-12 hours
Workplace: Remote
This position is best suited for an individual interested in gaining experience within a well-organized, respected non-profit who wants to gain experience in their related career and give back to the community. The candidate will gain knowledge of the organization's LGBTQ+ community projects and utilize/build skills in data analysis, market research, database management, market segmentation, and web and social media analytics.
RESPONSIBILITIES

• Analyze acquisition, donor, client, and other funnels and customer intent

• Measure ROI of online and offline advertising, outreach, fundraising, and event campaigns

• Analyze and report on marketing KPIs for web, social media, and promotions

• maintain analytics BI platform (Zoho Analytics and Google Analytics)

• Conduct competitive research and analyze benchmarking data

• Recommend optimizations based on data and trends

• Creating and developing reports that are easily digestible to a non-expert

• Research, implement, and manage marketing analysis/tracking tools to support our promotional projects

• Work closely with outreach, marketing, and event teams to identify opportunities for new client acquisition and broaden community reach

Requirements
QUALIFICATIONS
Required:

• Currently enrolled in college or a graduate with Associate's or Bachelor's Degree

•
Minimum 1 year work or project experience working with data and analytics, preferably in a marketing or business context

• Proficient with data culling, cleaning, organization, reporting, and interpretation

• Able to effectively report on KPIs

• Ability to work effectively and efficiently independently and collaboratively

• Manage multiple assignments simultaneously, while meeting tight deadlines

• Be a quick learner, self starter, and have cultural humility

• Proficient knowledge of spreadsheet software (Sheets or Excel)

• Available to devote at least 10 hours per week to the role with estimated -- 80% independent work, 20% team/collaborative work - some weeks may require additional assistance.

• Must have some weekday evening and/or weekend availability for collaboration/meetings

• Willing and able to pass a background check

Desired:

• Degree/Certificate in Data Analytics, Business Administration, Business Information Systems, Marketing, Communications, Statistics, Computer Science, or other related field.

• Familiar with marketing automation software

• Familiar with data analytics programs like Google Analytics, Facebook Analytics, Zoho Analytics

• Familiar with Zoho (One) applications, especially CRM, Analytics, Campaigns, Marketing Hub, BackStage, Social

• Familiar with LGBTQ+ community and nonprofit organizations and their operations

• Available to volunteer for other campaign, virtual, and potentially in-person events

Benefits
This position is unpaid and is eligible to receive the following great benefits:

• Academic credit

• Community service hours

• Flexible scheduling

• Meal allowance

• Paid travel & work expenses

• Team discounts

• Telecommuting/Remote Work

Project MORE internships offer direct exposure to the workings of a regional nonprofit organization, close supervision by the Project MORE leadership/staff, interaction with other community organizations, corporations, government officials, and opportunities to attend conferences, trainings, and special events relating to the LGBTQ community.
Project MORE seeks individuals with a positive, energetic, can-do attitude that believes in our mission and “Be MORE. Do MORE.” culture!

DetailsOriginally posted on Himalayas