Managing Consultant, MarTech (EMEA)

About this role

Managing Consultant, MarTech (EMEA)
Location: Remote. Continental Europe or compatible time zone preferred. (roughly UTC-1 to UTC+3)
Clients: Global. Primarily EMEA and North American.
Employment: Full time contractor, engaged directly. This is our standard outside the US.
Reports to: VP of Solutions
Salary Range: $70,000 - $125,000 USD annually, plus bonus/commission based on growth of client accounts. Compensation dependent on candidate experience and location.
About McGaw

Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset, and we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
Mission
Own client engagements end to end. Hold the relationship, set the strategy, design the solution, and deliver it with a team you direct. Grow the accounts you hold and help win the next ones.
Why this role exists
This is a player-coach hybrid. Splitting a senior consultant into a strategist and a technical lead costs more than it saves, and the accounts that need both do not respect the split anyway.
This person is credible in a CMO's office and credible in a CDP workspace. They present a roadmap on Tuesday and debug identity resolution on Wednesday.
Three problems this role solves:

• Clients get relationship coverage and technical coverage from different people, and outside North America, at the wrong hour.

• Expansion happens late, because the person who sees the opportunity cannot price it.

• Pre-sales competes with delivery for the same few senior people.

Responsibilities
Account ownership

• Own the relationship. You are the primary contact and the person an executive calls when they are unhappy.

• Run the cadence: biweekly client meetings, monthly roadmap and SOW reviews, quarterly business reviews.

• Keep three or more months of planned work on the roadmap for every account.

• Protect the budget. Flag pacing, overages, and under-use as soon as the trend appears.

Strategy

• Find where the client's revenue leaks across acquisition, conversion, and retention. Tie every recommendation to a metric and a business outcome.

• Build growth roadmaps with the client, not at them.

• Show what moving to a stage of maturity is worth to them.

Technical leadership and hands-on work

• Design the stack architecture: CDP, analytics, lifecycle messaging, warehouse, and the integrations between them.

• Do the strategic hands-on work yourself: taxonomy design, measurement plans, attribution modeling, segmentation logic, QA of critical builds.

• Direct engineers and contract developers. Review their work before it reaches the client.

• Delegate on purpose. Your time is worth more on strategy than on tag deployment. Know where that line sits on each account.

New business

• Supports some pre-sales discovery to identify opportunities and needs.

• Build the proposal: scope, phasing, level of effort, and the business case. Present it live. We do not send proposals cold.

• Price work so it stays profitable. An accurate estimate beats a heroic recovery in month four.

• Support the Sales team through the close, and take the account into delivery where it makes sense.

Commercial

• Every scope change gets estimated, documented, and confirmed in writing before work starts.

• Drive expansion on your portfolio. You are measured on it.

Skills and experience
Required

• Fully fluent in English. That is the company's working language.

• 8+ years in consulting, agency, or professional services. At least 4 owning client relationships directly.

• Understand the full marketing lifecycle: demand generation, nurturing, acquisition, retention, and growth. You can tell a client which stage is costing them money, and why.

• Understand how martech drives marketing, from ads to CDPs to marketing engagement platforms, CRM, and analytics.

• Advise on the systems below, not just use them. Which tool fits, how the pieces connect, what each costs to run badly, and how to get more from what a client already owns. High-level familiarity is not enough here.

• Review a funnel report, a cohort, and an attribution model, and challenge what they claim.

• Track record retaining and growing accounts, with numbers you can describe.

• Pre-sales experience: discovery, scoping, and proposals you then delivered against.

• GDPR and consent handled as part of the work.

Systems. Depth in at least three groups, working familiarity with the rest.

• Customer data platforms: Segment, Hightouch, RudderStack

• Analytics: Amplitude, Mixpanel, GA4

• Lifecycle and marketing automation: Braze, Customer.io, HubSpot, Marketo, Iterable

• Warehouse and transformation: Snowflake, BigQuery, dbt

• Tag management: Google Tag Manager, server-side GTM

• CRM: Salesforce, HubSpot

• Consent management: OneTrust, Cookiebot, Didomi

Preferred

• Multilingual with professional working proficiency in English as well as German, French, Spanish, or Italian.

• Engagements across multiple countries or regulatory regimes.

• Work across both European and North American clients.

What you get out of this

• Many stacks in a year instead of one stack in five. Different industries, scale, and failure modes.

• The customer data layer is changing right now. Warehouse-native patterns, composable CDPs, and reverse ETL are replacing a decade of…