Manager, SEO Data

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

Classification: Full time

Team: SEO Practice

Reporting to: Associate Director, SEO

Location: Argentina

What's the role

As Manager, SEO Data, you'll sit at the intersection of SEO strategy and data infrastructure. You'll build the dashboards, governance frameworks, and data flows that turn organic performance into clear business decisions. You'll work with client stakeholders, internal SEO teams, and our technology practice to define what gets measured, how it gets measured, and what it means. You'll also apply our test-and-learn approach to data strategy, spotting opportunities to automate and scale reporting across the practice.

What would you do

• Build and maintain KPI dashboards in Looker Studio and seoClarity across enterprise, point-of-contact, and impact tracking levels

• Define data governance practices across client accounts, including non-brand definitions, data hygiene rules, and reporting methodology

• Develop a New AI Search KPI framework that captures brand demand signals, zero-search-volume terms, and competitive AI tracking

• Manage client-side stakeholder relationships with line-of-business managers, translating business goals into measurable data requirements

• Lead training sessions for internal SEO teams on analytics platforms including Adobe Analytics, GA4, Google Search Console, and Looker Studio

• Build forecasting models that connect SEO deliverables to estimated business impact

• Identify and evaluate new tools and platforms that address AI Search changes and create reporting efficiencies

• Support the development of ML and AI solutions on GCP to enable advanced data query capabilities for the practice

Who you are

• Strong SEO knowledge, with hands-on experience across tools like seoClarity, Screaming Frog, Ahrefs, and Google Search Console

• Confident working with analytics and visualization platforms: GA4, Adobe Analytics, Looker Studio, and GCP

• Able to build reporting infrastructure from scratch, connecting APIs and managing data flows from source to visualization

• Experience with data governance: standardizing definitions, documenting processes, and maintaining consistency across multiple client…