Manager, Product Management - Content Management Systems

About this role

The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
Job Summary
At Granicus, our website and content management systems are central to our broader digital strategy serving more than 7,000 public sector organizations and we are looking for a highly-qualified product leader to drive our CMS and AI web strategy of the future. The Manager, Product Management role will lead the strategy, roadmap, and execution for the Content Management Systems serving our government and destination marketing customers. These products enable public-sector organizations and destination marketing organizations to create, manage, and deliver trusted digital experiences to residents, visitors, businesses, and other audiences.
This leader will own and evolve Granicus’ current CMS portfolio while defining and building the next generation of AI-forward content management products. The role requires strong judgment to balance customer needs, platform modernization, market differentiation, commercial outcomes, and responsible adoption of emerging technologies.
In addition to strategic product leadership, this role is expected to be hands-on in shaping early product direction. The Manager of Product Management will prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development. This includes using modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products.
This is a deeply customer-oriented role. The Manager of Product Management will spend significant time with customers, prospects, and customer-facing teams to understand their goals, workflows, constraints, and evolving expectations. They will translate those insights into a focused product strategy and partner closely with engineering, UX, product marketing, sales, customer success, and business leaders to deliver measurable customer and business outcomes.
What Your Impact Will Look Like
Essential Function
Knowledge/Skills/Abilities

• Own the product strategy, roadmap, and business outcomes for CMS products serving both the government and destination marketing markets.

• Define and drive the strategy for AI-forward content management experiences that help customers create, organize, govern, optimize, personalize, and publish content more effectively.

• Develop a deep understanding of government and destination customers, including their content operations, publishing workflows, governance requirements, audience needs, and organizational constraints.

• Spend regular time with customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement.

• Prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development.

• Use modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products.

• Balance investment across current-product improvements, platform modernization, customer commitments, technical sustainability, and next-generation innovation.

• Partner with engineering, architecture, UX, data, and AI teams to translate strategy into scalable, intuitive, and reliable product experiences.

• Establish a clear platform strategy that supports the distinct needs of government agencies and destination marketing organizations while identifying opportunities for shared capabilities and investment.

• Lead product discovery and prioritization using customer evidence, product data, market analysis, commercial opportunity, technical considerations, and company strategy.

• Own portfolio-level outcomes such as customer adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health.

• Identify packaging, pricing, bundling, upgrade, and cross-sell opportunities in partnership with product marketing, sales, finance, and customer success.

• Conduct ongoing market and competitive analysis across government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools.

• Partner with product marketing and go-to-market teams on positioning, launches, sales enablement, customer communications, and market readiness.

• Communicate product strategy, roadmap decisions, tradeoffs, risks, and results clearly to executive, customer, and cross-functional audiences.

• Drive…