Manager of Social Media and Social Partnership Strategy

About this role

Must be located in Broward County, FL or Miami-Dade County, FL

What you will be doing:

As a Manager of Social Media and Social Partnership Strategy at Bluebird Kids Health, you’ll bring our brand to life through video and social content that connects with the families we serve. This is a predominantly remote role based in Broward or Miami-Dade Counties (with a strong preference towards Broward), though roughly 20% of your time spent on-site in our local Broward offices and another 20% traveling to our offices in other cities. You’ll work hands-on with our providers and staff to turn everyday moments into engaging social media videos—coaching them on camera, capturing the footage, and shaping it into content that drives patient growth.

As we build out our social presence, you’ll be helping to lead the charge. You’ll bring a sensibility for what works across a variety of social media channels, and flare for hooks that draw in audiences.

You’ll also collaborate with external influencers, communities, and groups to find ways to bring our brand to new audiences, with budget responsibility.

In our fast-paced startup environment, you’ll own our social presence end to end, from filming and editing to scheduling content to analyzing performance and community management, while helping our team build comfort and confidence on camera.

Key activities you’ll perform:

• Train and coach our providers and staff on creating effective social media videos, helping them feel comfortable and energized on camera

• Record, recut, and post videos across our social channels on a consistent cadence

• Coordinate the production of posts, including getting approvals from on-camera talent, working with compliance, and a variety of internal reviews as required