Manager, Marketing Operations

About this role

<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">As the Manager of Marketing/GTM Operations, you will be the connective tissue between Marketing, Sales, and Revenue Operations. Your goal is to move beyond "lead flow" and into "revenue orchestration." You will own the strategic alignment of our ICP (Ideal Customer Profile) and operationalisation of our GTM strategy, leveraging a cutting-edge AI-integrated tech stack to drive measurable business growth.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">This is a high-impact role for a strategic thinker who is as comfortable in a commercial strategy session as they are configuring complex logic in modern GTM systems such as HubSpot and Clay.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What you will be doing:</strong></span></h3> <h4><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>1. Strategic Alignment & GTM Motion</strong></span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Functional Bridge:</strong> Align Marketing, Sales, and Revenue Operations teams on a unified strategy. You will ensure that lead management processes reflect current business targets and growth signals.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>ICP & Targeting:</strong> Own the definition and technical enforcement of our ICP. You will translate strategic inbound/outbound goals into actionable segments within our systems.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Evolution to Account Based Marketing:</strong> Support the transition to a sophisticated, intent-based, and signal-led, ABM motion </span></li> </ul> <h4><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>2. AI & Modern Tech Stack Orchestration</strong></span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Modernize and advance the core: </strong>Oversee the selection, maintenance, and configuration of our stack, including: HubSpot, Dreamdata, Demandbase, Qualified, Clay, and LeanData.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>AI at every turn:</strong> Own the implementation of Generative AI (<strong>Gemini, Claude</strong>) into the marketing workflow to automate content personalisation, lead research, and data enrichment.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Innovation:</strong> Constantly experiment with new technologies and connect data sources to find "unfair advantages" in our customer lifecycle and campaign delivery.</span></li> </ul> <h4><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>3. Data, Analytics & Performance</strong></span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Vision:</strong> Manage marketing assumptions, benchmarks, and performance metrics. You are responsible for telling the story of where we are heading, <em>what is working,</em> and <em>why</em>.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Advanced Attribution:</strong> Use Dreamdata to provide multi-touch attribution insights, moving the conversation from "leads" to "influence" and "pipeline velocity."</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Actionable Insights:</strong> Don’t just provide dashboards; provide the "So What?" to the executive team to improve marketing effectiveness and spend allocation.</span></li> </ul> <h4><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>4. Process Optimisation & Scalability</strong></span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Campaign Delivery:</strong> Standardise and optimise campaign operations to ensure the team can scale without adding manual overhead.</span></li> <li style="font-family:…