Manager, Integrated Account-Based Marketing | Technology, CMT & Travel

About this role

Overview
Application Deadline: Ongoing until positions are filled.
to apply, please visit the TP Careers site at
About TP
TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.
Benefits of working with TP include
TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.
We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.
Career Growth and Culture
At TP, we prioritize a culture of inclusion and diversity where every employee feels valued. We provide a platform for limitless career advancement, fostering an environment where ambition and high performance lead to long-term success.
TP is committed to supporting those who serve. We welcome applications from active-duty service members, veterans, and military families.
Equal Opportunity Employer
TP is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you require reasonable accommodation during the application process, please contact us at 877-877-3944 or contact us here. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation-related requests.
Purpose
We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead the strategy and execution of targeted, multichannel marketing programs that drive pipeline growth, revenue, and market share across TP’s Technology, Cable, Media & Telecom (CMT), and Travel & Hospitality verticals.
Reporting to the Sr. Manager of Integrated Vertical Marketing, this role will serve as the integrated ABM marketing lead for a portfolio of strategic enterprise and midmarket accounts across these industries. You will manage 1:1, 1:Few, and 1:Many ABM programs, working closely with Sales, SDRs, Operations, Solution Marketing, Industry Leaders, and other Marketing teams to create personalized, data-driven engagement with high-value accounts and buying committees.
The role requires a strong understanding of the business challenges facing Technology, CMT, and Travel & Hospitality organizations and the ability to translate those challenges into differentiated marketing strategies and campaigns. You will develop account-based programs that connect TP’s capabilities across Customer Experience Management (CXM), Data Services, Trust & Safety, Sales Outsourcing, Technology Consulting & Services, and digitally enabled business services to the priorities of target accounts.
You will own integrated marketing strategy end to end — including account selection and segmentation, account and persona intelligence, messaging, campaign strategy, content, digital demand generation, events, budget management, measurement, and optimization. You will work closely with Sales and industry leadership to identify whitespace opportunities within existing accounts, prioritize high-potential prospects, leverage intent and engagement signals, and accelerate opportunities through the buyer journey.
The ideal candidate is a strategic, hands-on B2B marketer who understands ABM, enterprise buying journeys, complex B2B services, and vertical marketing and can move seamlessly between strategy and execution. Experience marketing CXM, BPO, data services, trust & safety, sales outsourcing, technology consulting, or IT services is highly desirable.
This position is 100% work at home. While this position will be working from home, this candidate must be located within the US or Canada and be eligible to work in the US or Canada without sponsorship.
Responsibilities
Your Responsibilities
Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals across customer experience, digital transformation, AI, data, cloud, trust & safety, technical support, sales growth, and technology services.
Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs to engage priority accounts and buying committees.
Partner with Sales and industry leaders to identify and prioritize target accounts based on revenue potential, propensity to buy, existing relationships, whitespace, intent, engagement, and strategic fit.
Develop account strategies that address both new-logo acquisition and expansion opportunities within existing TP accounts.
Build and continually refine account segmentation, persona strategies, buying committee maps, and engagement plans.
Translate industry trends and account-specific business priorities into compelling marketing strategies and campaigns.
Identify opportunities to connect multiple TP capabilities and solutions to specific account challenges and business priorities.
Partner with Industry and Solution Marketing to develop vertical-specific plays, messaging, content, and campaigns.
Build programs that differentiate TP from traditional BPO providers by positioning the company as a strategic partner across CX, AI, data, technology, and business transformation.
Develop differentiated ABM strategies based on the unique needs of each vertical:
Technology / CMT: customer acquisition and retention, customer experience, network and…