Manager, Global Go-to-Market, NAM, Core Games

About this role

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

The Role

The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.

What You Will Do

Reporting to the Director, Global GTM, you will:

Campaign Execution & Delivery

• Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks

• Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners

• Track execution progress and flag risks or delays to leadership

Cross-Functional Coordination

• Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans

• Serve as an executional point of contact for North America campaign components, escalating issues as needed

• Support coordination with global teams by sharing updates, materials, and executional learnings

Operational & Performance Support

• Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries

• Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)

• Document executional learnings and contribute to best-practice sharing across the team

What This Role Is Not

To ensure clarity of scope, this role does not: