Manager, Creative Strategy

About this role

<div class="content-intro"><div data-rs-index="2" data-index="2"> <div> <div data-test-render-count="2"> <div class="mb-1 mt-[var(--msg-gap,1.5rem)] group group/message-row"> <div class="flex flex-col items-end gap-1"> <div class="group relative inline-flex gap-2 bg-bg-300 dark:[[data-darker-default]_&]:bg-bg-000 rounded-xl pl-2.5 py-[var(--msg-bubble-py,0.625rem)] break-words text-text-100 transition-all max-w-[75ch] flex-col !px-[var(--msg-bubble-px,1rem)] max-w-[85%]" data-user-message-bubble="true"> <div class="flex flex-row gap-2 relative"> <div class="flex-1"> <div class="font-large !font-user-message py-0.5 grid grid-cols-1 gap-2 relative [&_ul]:!space-y-0 [&_ol]:!space-y-0 [&_ul]:pl-8 [&_ol]:pl-8" data-testid="user-message"> </div> </div> </div> </div> <div class="flex justify-start opacity-0 group-hover:opacity-100 group-focus-within:opacity-100 pointer-coarse:opacity-100 transition-opacity duration-150" data-message-action-bar=""> </div> </div> </div> </div> </div> </div> <div data-rs-index="3" data-index="3" data-last-message="true"> <div> <div data-test-render-count="1"> <div class="group group/message-row"> <div class="group relative relative pb-[var(--msg-assistant-pb,0.75rem)]" data-is-streaming="false"> <div class="font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div class="standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 [&_>_*:last-child]:mb-0 print:block print:[&_>_*_+_*]:mt-3 standard-markdown"> <p class="font-claude-response-body break-words whitespace-normal">Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.</p> </div> </div> </div> </div> </div> </div> </div></div><p>Role type: Full-time<br>Team: Creative Strategy<br>Reporting to: Director of Creative Strategy<br>Location: Boca Raton, Florida | Dallas Fort-Worth, Texas | New York City, New York | Los Angeles, California (Hybrid, 3 days/week in-office)<br>Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.<br>Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.</p> <p><strong>What's the role </strong></p> <p>We’re looking for a <strong>Manager, Creative Strategy</strong> to join our Creative team at Brainlabs! The Manager of Creative Strategy will ensure creative strategy for our clients is on-trend, compelling, and grounded in measurable business impact. You will be responsible for executing creative roadmaps for our clients, managing creative assets, and creative strategy and direction from the moment the brief lands. You will own and manage project workflows, build timelines, and serve as the primary liaison between our design + animation team members and our clients. If you’re chronically online and have an ever-growing archive of social ads that have caught your eye saved in your camera roll, this role is for you.</p> <p><strong>So, tell me about the company</strong></p> <p>Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.</p> <p>To learn more about what it’s like to be a Brainlabber, check out our<a href="https://www.brainlabsdigital.com/the-brainlabs-culture-code/"> culture code.</a></p> <p><strong>What you do</strong></p> <ul> <li>Develop and lead creative strategy for our clients, translating brand and performance objectives into concepts that are on-trend and built to convert, and providing frame-by-frame direction to our designers and animators.</li> <li>Own the creative testing roadmap: define hypotheses, prioritize what to test, and translate results into hooks, formats, and messaging that measurably improve creative performance.</li> <li>Write and refine platform-native ad copy, and serve as a…