Manager, Content Marketing

About this role

Overview
Application Deadline: Ongoing until positions are filled.
to apply, please visit the TP Careers site at
About TP
TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.
Benefits of working with TP include
TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.
We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.
Career Growth and Culture
At TP, we prioritize a culture of inclusion and diversity where every employee feels valued. We provide a platform for limitless career advancement, fostering an environment where ambition and high performance lead to long-term success.
TP is committed to supporting those who serve. We welcome applications from active-duty service members, veterans, and military families.
Equal Opportunity Employer
TP is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you require reasonable accommodation during the application process, please contact us at 877-877-3944 or contact us here. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation-related requests.
Purpose
We are looking for a strategic, highly execution-oriented Content Marketing Manager to help build the next generation of content marketing at TP North America. This role will own our thought leadership webinar program, using Goldcast to create high-value experiences for priority buyer audiences and turn those experiences into scalable content that fuels engagement throughout the buyer journey.
The ideal candidate is a strong content strategist, editor, storyteller, and program manager who can turn executive expertise, customer insights, market trends, and TP’s differentiated capabilities into webinars and content that moves buyers from interest to consideration and buying action.
A major focus will be building a thought leadership and middle-of-the-funnel webinar engine, then extending the value of each webinar through GenAI-enabled and human-edited content—including short-form video, social, email, nurture, executive, and sales enablement assets.
The role supports both vertical and horizontal lines of business, developing content that addresses the priorities of key buyer personas and supports integrated marketing, ABM-focused demand generation, and sales programs.
This is an opportunity for a marketer who sees content not as an asset-production function, but as a growth engine.
This position is 100% work at home. While this position will be working from home, this candidate must be located within the US and Canada and be eligible to work in the US and Canada without sponsorship.
Responsibilities
Your Responsibilities
Thought Leadership & Webinar Program
Own and continuously evolve TP’s thought leadership webinar program using Goldcast.
Partner with the ABM/Integrated Marketing managers to develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages.
Identify high-value topics that address the business challenges, market trends, and strategic priorities of TP’s target buyers.
Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content.
Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis.
Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content.
Work with the ABM team to maximize registration, attendance, engagement, on-demand consumption, and post-event conversion.
Content Repurposing & GenAI Content Engine
Turn webinars, executive conversations, research, interviews, customer stories, presentations, and other long-form content into high-value content formats.
Leverage AI to accelerate ideation, content creation, and personalization—while maintaining strong human editorial judgment and brand standards.
Edit webinar recordings into “snackable” videos with compelling insights, executive perspectives, statistics, provocative questions, and actionable takeaways.
Develop strategies to turn webinars into evergreen content engines, extending their value beyond the live event through on-demand content and short-form snippets.
Content assets and experiences
Develop content—webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, customer case stories, buyers guides, etc.— that supports buyers through consideration, evaluation, and decision stages.
Translate complex TP solutions, capabilities, and customer outcomes into clear, compelling buyer-oriented content.
Identify content gaps across the buyer journey and make recommendations to address them.
Adapt content to the needs of key industries, personas, buying committees, and lines of business.
Email Nurture & Lifecycle Content
Develop content strategies and assets supporting 1:Many, 1:Few, ABM, and line of business email nurture programs.
Partner with Marketing, Sales, SDRs and CSMs to…