Lifecycle Marketing Specialist

About this role

About Care Access

Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.

With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.

To learn more about Care Access, visit www.CareAccess.com.

How This Role Makes a Difference

The Lifecycle Marketing Specialist will support the development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it.

How You'll Make An Impact

• Lifecycle marketing activation:

• Activate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagement.

• Segmentation & Targeting:

• Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates.

• Retention:

• Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more.

• Patient Journey Mapping:

• Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs.

• Automation & Technology:

• Work with development and analytics teams to further build out our marketing automation.

• Other…