Lifecycle Marketing Senior Specialist Agency Experienced

About this role

UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results.
Our team is made up of collaborative problem-solvers who thrive in a fast-paced environment, challenge conventional thinking, and are passionate about helping our clients succeed. We value ownership, accountability, curiosity, and continuous learning while empowering our team members to make meaningful contributions every day.
About the Role
UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients.
This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase customer engagement, lifetime value, and revenue. The ideal candidate brings deep expertise in Klaviyo, a strong understanding of the Shopify ecosystem, and proven success managing lifecycle marketing programs within an agency environment.
As the strategic lead for your accounts, you will partner with clients and internal teams to develop lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and experimentation. You will analyze performance data, identify growth opportunities, present strategic recommendations, and guide clients toward long-term success.
What You'll Do
Strategic Leadership
Own lifecycle marketing strategy for a portfolio of ecommerce clients.
Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals.
Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.
Identify opportunities to improve customer retention, engagement, and lifetime value.
Client Partnership
Serve as the primary strategic advisor for assigned client accounts.
Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.
Develop trusted client relationships through proactive communication and strategic guidance.
Recommend innovative lifecycle marketing solutions that support long-term business growth.
Performance & Optimization
Analyze lifecycle marketing performance and identify trends, opportunities, and risks.
Translate data into strategic recommendations that improve marketing effectiveness and business performance.
Champion testing strategies and continuous optimization across lifecycle programs.
Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.
Cross-Functional Collaboration
Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.
Provide strategic direction that aligns execution with client goals.
Collaborate across teams to ensure lifecycle initiatives are delivered successfully and on schedule.
Quality & Innovation
Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives.
Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices.
Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.
Requirements
Before You Apply
Please review the following information before submitting your application:
All application materials must be submitted in English, including your resume or CV and responses to all application and interview questions.
Applications with unanswered or incomplete required application or interview questions will not be considered and will be automatically disqualified.
Please do not contact UN/COMMON team members directly regarding the status of your application or to request consideration for this role.
All communication regarding this opportunity is managed through our hiring process. Begin by submitting your application through Workable. If your qualifications align with our needs, a member of our Hiring Team will contact you regarding next steps.

Candidate & Agency Notice
To ensure a fair and consistent hiring process, all candidates must apply through Workable.
Please do not contact UN/COMMON employees, hiring managers, interviewers, or other team members regarding your application or to request an interview. Direct outreach will not expedite the hiring process and may impact your candidacy.
If your background and experience align with the requirements of the role, our Hiring Team will contact you regarding next steps.
UN/COMMON does not accept unsolicited resumes or candidate submissions from staffing agencies. Any unsolicited resumes submitted without a prior written agreement will become the property of UN/COMMON, and no placement fees will be paid.

What We're Looking For

5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands.
Minimum of 4 years of advanced, hands-on experience using Klaviyo.
Agency experience managing multiple client accounts is required.
Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs.
Experience working with Shopify or Shopify Plus ecommerce brands.
Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.
Proven ability to translate marketing performance into strategic business recommendations.
Excellent client-facing communication, presentation, and relationship management skills.
Strong organizational and project management skills with the ability to manage multiple priorities.
Bachelor's degree or equivalent professional experience.
Preferred Qualifications
Experience supporting enterprise and high-growth ecommerce brands.
Familiarity with additional marketing…