Lifecycle Marketing Manager (Remote)

About this role

Position is Remote (USA or Canada)

No agencies please

ABOUT MAXIMUS

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

ABOUT THE ROLE

We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful.

WHAT YOU WILL OWN (KEY RESPONSIBILITIES)

BRAZE PLATFORM OWNERSHIP & ARCHITECTURE

- Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene

- Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment

- Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging

- Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping

- Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization

- Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge

BROADCAST MARKETING COMMUNICATIONS

- Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives

- Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency

- Build and optimize prospect nurture sequences that convert leads into clients

- Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)

- A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics

CLIENT LIFECYCLE & TRANSACTIONAL COMMUNICATIONS

- Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications

- Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value

- Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers

- Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement

- Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience

SEGMENTATION & PERSONALIZATION

- Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol

- Use Liquid logic and dynamic content to personalize messaging at scale across all channels

- Champion suppression logic and frequency capping to protect client experience and deliverability

- Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions

PERFORMANCE & ANALYTICS

- Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV

- Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance

- Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements

- Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership

CROSS-FUNCTIONAL COLLABORATION

- Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance

- Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers

- Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences

- Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies

- Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

WHAT YOU BRING (QUALIFICATIONS & SKILLS)

- 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment

- Deep Braze expertise—you’ve built Canvas flows from scratch, written complex Liquid logic,…