Lifecycle Manager

About this role

Lifecyle Manager

OPEN ROLE Pipeline Generation · HubSpot Automation · Palantir Intelligence · ABM

Title

Lifecycle Manager

Department

Marketing & E-Commerce

Reports To

SVP, Global Marketing

Location

Boston, MA (on-site)

Level

Mid-Senior Individual Contributor

Experience

5–8 years B2B demand generation, marketing ops, or CRM

About Fusion Worldwide

Fusion Worldwide is one of the world's leading independent distributors of electronic components, with operations across North America, Europe, and Asia. We help engineers, procurement teams, and supply chain leaders at some of the most demanding companies in the world find the components they need — fast, at the right price, and with the quality assurance to back it up.

We have invested significantly in building a best-in-class technology stack that gives our buyers and our commercial team a genuine competitive advantage. That stack includes Palantir for data intelligence and buyer cohort analysis, HubSpot as our CRM and marketing automation platform, Amplitude for product analytics, ZoomInfo and Lusha for contact enrichment, GA4 and Algolia for search and web performance, and a proprietary eCommerce platform serving buyers globally.

What you own

You sit at the intersection of marketing, sales, and data intelligence. You own four things:

• The pipeline engine

Marketing-sourced and marketing-influenced pipeline is your primary metric. You build the programs — nurture, ABM, re-engagement, post-RFQ follow-up, onboarding — that move buyers from discovered to sales-ready. You do not measure success by sends or open rates. You measure it by pipeline contribution and revenue influence.

• Palantir to HubSpot activation

This is the defining opportunity of this role. Palantir's cohort data — commodity search patterns, order history, RFQ timing, account behavior, geographic demand signals — needs to become the input to HubSpot automation that has never existed at Fusion before. You design and build the segmentation logic, the trigger conditions, the personalization rules, and the suppression framework that turns data intelligence into commercial action. You are the person who makes it real.

• Lead scoring that sales trusts

You own the lead scoring model end-to-end: define what qualified looks like for Fusion, build the behavioral and firmographic scoring logic, calibrate it continuously against conversion outcomes, and partner with the sales team so the output is visible, understandable, and acted on.

• Sales alignment and pipeline transparency

The MQL-to-SQL handoff is yours to own. You build the reporting views that give sales reps what they need — unowned leads, high-intent unquoted accounts, stalled pipeline, RFQ response timing. You develop the onboarding programs for new sales hires and the ongoing enablement that keeps the team operating from the same playbook.

Key responsibilities

Lifecycle management, demand generation & pipeline programs

• Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication — all tied to pipeline targets, not activity metrics.

• Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.

• Use Palantir cohort intelligence to drive hyper-personalized segmentation — product interest signals,…