Lifecycle CRM Manager - THG Nutrition

About this role

<div class="content-intro"><p><strong><span data-contrast="auto">About THG</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p> <p><span data-contrast="auto">We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p> <p><span data-contrast="auto">Our portfolio of</span><span data-contrast="auto"> leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p> <p><span data-contrast="none">From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">With us, you’ll go further, faster. What are you waiting for?</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p></div><p><strong><span data-contrast="none">Role: Lifecycle CRM Manager</span></strong></p> <p><strong><span data-contrast="none">Brand / Business Unit: CRM | Myprotein </span></strong></p> <p><strong><span data-contrast="none">Reporting to: Head of Retention & Loyalty</span></strong></p> <p><strong><span data-contrast="none">Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF (Fully office based)</span></strong></p> <p><strong><span data-contrast="none">THG Nutrition</span></strong><span data-contrast="none">: </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.</span><span data-ccp-props="{"201341983":1,"335559738":240,"335559739":0,"335559740":315}"> </span></p> <p data-start="973" data-end="1030"></p> <p><strong>Role Overview</strong></p> <p>The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Lifecycle Ownership</strong></p> <ul> <li>Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation</li> <li>Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour</li> <li>Identify opportunities to improve customer lifetime value across the full funnel</li> </ul> <p><strong>Segmentation & Personalisation</strong></p> <ul> <li>Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data</li> <li>Deliver highly personalised and targeted communications to improve engagement and conversion</li> <li>Continuously optimise targeting strategies to increase relevance and performance</li> </ul> <p><strong> Multi-Channel Campaign Delivery & Commercial Alignment</strong></p> <ul> <li>Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches</li> <li>Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows</li> <li>Partner…