Lead Store Associate

About this role

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Lead Store Associate

Type of Work: Full-Time
Shift Availability: The candidate must have open availability on weekdays, evenings, weekends, and holidays.
Starting Hourly Pay Rate: $17.50/hr

New Location - Coming Soon:

1760 Dunlawton Avenue, Unit 5

Port Orange, FL 32127

About the Role:

As a Lead Store Associate, you'll be at the forefront of delivering exceptional experiences to our customers while guiding and inspiring your team. As a key player in our retail operations, you'll serve as a brand ambassador, drive performance, and help shape a welcoming, compliant, and high-performing retail store environment.

What You’ll Do:

Customer Experience & People

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Lead by example to create a warm, welcoming environment where every guest feels valued, and coach your team to deliver exceptional service with every interaction.

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Empower associates to build meaningful customer relationships through personalized product recommendations and expert guidance.

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Drive consultative selling on the floor by encouraging open-ended questions, active listening, and thoughtful product education.

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Foster a culture of loyalty by guiding the team to enroll guests in our rewards program and capture customer insights that enhance future experiences.

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Support your team in resolving customer concerns with empathy and professionalism, ensuring every challenge becomes an opportunity to build trust.

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Promote a respectful, inclusive, and collaborative workplace—where positivity and teamwork fuel great customer experiences and smooth operations at checkout.

Operational Excellence & Processes

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Execute opening and closing duties, including daily huddles and cash reconciliation.

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Verify customer IDs and maintain accurate POS profiles.

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Ensure inventory integrity through precise transaction processing and order fulfillment.

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Lead inventory counts and participate in overnight audits.

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Maintain a clean, organized, and guest-ready store environment.

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Uphold compliance with SOPs, safety protocols, and state regulations.

Sales & Performance

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Achieve daily KPI goals through consultative selling and upselling strategies.

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Reinforce customer purchase decisions and highlight complementary products.

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Stay informed on promotions and product updates to deliver a seamless shopping experience.

Leadership & Team Development

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Guide and support store associates in daily operations.

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Lead by example in customer service and operational excellence.

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Train new hires and conduct ongoing training sessions.

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Provide real-time coaching and feedback to drive team performance.

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Delegate tasks effectively and act as the go-to leader in the absence of store management.

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Support conflict resolution and promote a positive workplace culture.

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Adapt quickly in a fast-paced environment and take on additional duties as needed.

What You’ll Bring:

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Must be 21 years of age or older.

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High School Diploma or General Educational Development (GED) certificate.

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A minimum of 1 year of experience in a customer-facing or sales environment.

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A minimum of 1 year of experience using point-of-sale (POS) systems and cash handling.

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A minimum of 6 months of leadership experience in a retail environment.

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Minimum of 6 months of hands-on experience in retail store operations, including but not limited to executing opening and closing procedures, and reconciling cash drawers.

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Curaleaf Team Members need a minimum of 6 months of experience as a Store Associate demonstrating consistent performance.

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Strong leadership and team-building skills with the ability to coach and motivate others.

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Familiarity with retail standard operating procedures (SOPs), safety protocols, and loss prevention practices

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High level of attention to detail, especially in cash handling and inventory management.

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Excellent customer service and interpersonal communication skills.

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Strong problem-solving and decision-making abilities.

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Ability to work independently and as part of a team in a high-volume, compliance-driven setting.

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Availability to work a flexible schedule, including evenings, weekends, holidays, and occasional overnights.

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Multi-tasking with the ability to quickly pivot to other tasks

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Comfortable using technology and learning new tools to support operations and customer interactions.

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Strong time management and organizational skills.

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Strong de-escalation skills and the ability to redirect upset customers to result in a positive guest experience.

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Basic proficiency in mathematics and computer applications.

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The ability to maintain a solution-driven mindset when dealing with upset customers.

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Strong conflict resolution skills and the ability to handle high-stress situations.

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Ability to support store leadership by taking initiative and a proactive approach

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Ability to work across all stations within the store, based on business needs.

Even Better If You Have:

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Previous knowledge of inventory management, systematic restocking of merchandise, fulfillment of online and in-store orders, and conducting daily inventory counts and comprehensive inventory audits to maintain stock accuracy and compliance.

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Background in a sales role with a focus on tracking KPIs and meeting sales targets.

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Previous experience within a regulated retail setting.

Physical Requirements:

The physical demands…