Lead Performance Marketing Manager (12-month Maternity Cover)

About this role

What we’re after: Lead Performance Marketing Manager (12-month Maternity Cover)
Reporting Line: Head of Marketing

As Lead Performance Marketing Manager, you will oversee SimplyCook’s performance-driven customer acquisition channels, including Inspire channels (paid social, Google) and Incentive channels (affiliates and partnerships). Working closely with the Head of Marketing, you will translate acquisition strategy into high-performing campaigns, ensuring channels deliver sustainable growth and high-quality customers.
This role is ideal for a strategic, analytical, and commercially-minded marketer ready to step into a broader leadership position, guiding teams, shaping channel strategy, and overseeing high-impact acquisition initiatives.

Channel Growth & Oversight

• Oversee and manage SimplyCook’s full suite of acquisition channels, including:
• Inspire channels – paid social (Meta, TikTok), Google, and other performance-driven channels designed to inspire new customers.

• Incentive channels – affiliate and partnership programmes that drive acquisition through value-driven collaborations.

• Organic channels - SEO and referral.

• Provide strategic guidance to the Performance Marketing Manager and Performance Executive, ensuring channels deliver against growth targets, CPA, and customer quality targets.

• Set the direction for each channel, aligning campaigns with SimplyCook’s broader acquisition strategy and long-term business objectives.

• Support the team in testing new initiatives, optimising channel mix, and scaling high-performing activity.

• Monitor and review channel performance at a high level, providing insights, recommendations, and prioritisation to the Head of Marketing.
Experimentation & Conversion Optimisation

• Oversee structured testing across creatives, messaging, incentives, and user journeys, ensuring learnings are applied to improve acquisition performance.

• Collaborate with design, product, and analytics teams to develop and implement experiments.

• Review insights from tests and performance reports to refine channel strategies and maximise impact.
Performance Insights & Reporting

• Analyse channel performance trends, providing clear insights, recommendations, and next steps to leadership.

• Ensure robust tracking and reporting of acquisition metrics across Inspire and Incentive channels.

• Work with BI and data teams to maintain accurate measurement and reporting frameworks.
Cross-Functional Collaboration

• Partner with CRM, product and data teams to optimise the end-to-end acquisition journey.

• Ensure acquisition campaigns and partner activity are aligned with wider marketing initiatives and seasonal campaigns.

• Act as a key liaison between internal stakeholders and channel teams to ensure seamless execution.
Team Leadership & Development

• Provide guidance, mentorship, and strategic direction to channel specialists, fostering a culture of experimentation, collaboration, and results-driven performance.

• Support professional development for the Inspire and Incentive channel teams.

• Champion a performance-focused mindset, ensuring teams are empowered to execute effectively and learn from data-driven insights.

• Strong experience managing performance marketing channels, ideally including paid social, Google, affiliates, or partnerships.

• Experience in overseeing multiple acquisition channels, guiding teams rather than handling day-to-day execution.

• Proven ability to interpret data, optimise performance, and provide strategic recommendations.

• Commercial mindset with strong understanding of CPA, ROI, and customer lifetime value metrics.

• Strong leadership and mentoring skills, with experience supporting channel managers or senior executives.

• Excellent communication and collaboration skills, able to influence stakeholders and align cross-functional teams.

• Strategic thinker with a passion for experimentation, optimisation, and sustainable growth.

Here's what you can look forward to when you join the SimplyCook team:

• Free SimplyCook subscription: Enjoy a completely free subscription to our recipe kits.

• Hybrid working: Thursday is our anchor day. Work 1 day a week (or more if you prefer) from our beautiful Wandsworth office.

• 35 days holiday: You will get 35 days of holiday a year (incl. bank holidays).

• Working from abroad: When you need a change of scenery, you can work from abroad for up to 10 working days every 6 months.

• Office perks: Free meals and snacks, a dog friendly workspace, fresh herbs to take home, free parking, access to the office gym, and events.

• Help taste in the chefs kitchen: Get involved in weekly food tasting, contribute feedback, and try out delicious new recipes before anyone else.

• Summer hours: From June to August, we finish early on Fridays (3PM) so you can make the most of summer.

• L&D: Access to LinkedIn Learning.

• Cycle to Work and Home & Tech schemes: Save money on eligible items through our salary sacrifice schemes.

• Enhanced parental leave: We support growing families with our enhanced parental leave, because life's biggest moments matter.