International Sales Manager, Advisor Growth

About this role

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About the Role

We're looking for a founding sales leader to drive advisor growth across international markets. This is a high-impact opportunity for a player-coach.

Reporting to the Head of International Markets, you’ll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up.

This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.

Key Responsibilities

Advisor Sales & Acquisition

• Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff

• Service high-value inbound leads through sales calls, webinars, and informational sessions

• Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)

• Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team

• Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)

• Represent Fora at international events and industry gatherings

Team Management & Enablement

• Manage, coach, and inspire a growing Business Development team (~3 BDRs)

• Set clear targets, track performance, and provide ongoing feedback and development

• Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets

• Model best practices through hands-on selling and active deal involvement

• Hire and onboard additional team members as the international funnel scales

Sales Operations & CRM Optimization

• Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports

• Build and refine sales sequences, email templates, and call scripts for different international markets

• Track team performance metrics and identify where leads are dropping off in the funnel

• Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand

• Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows

Cross-Functional Collaboration

• Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests

• Act as the voice of international leads, sharing insights to inform product and operational decisions

• Collaborate with International Operations on localization, compliance, and market-specific needs

Requirements

• 4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas

• 1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)

• Demonstrated success converting high-value inbound leads through consultative selling

• Experience working with CRM platforms such as HubSpot or Salesforce

• Fluency in English and at least one additional language (multilingual strongly preferred)

• Comfortable working across European and Asian time zones as needed

• Strong relationship-building and communication skills

• Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance

Strongly Preferred

• Fluency in multiple languages (2+ languages ideal)

• Experience selling into international markets (e.g., EMEA, LATAM, APAC)

• Background in a startup, student venture, or international business environment

• Exposure to travel industry sales or working with independent contractors/consultants

Why Join Fora?

• Founding sales leader for international markets: You'll be the first dedicated international sales leader, shaping how Fora acquires advisors globally

• Uncapped earning potential: Meaningful variable compensation tied directly to advisor sign-ups — high performers can significantly exceed OTE

• Build a team from the ground up: Hire, coach, and develop the international BDR team as Fora scales

• Work with travel-obsessed prospects: Every conversation is with someone passionate about travel — energizing, mission-driven work

• Best-in-class technology and AI tools: Leverage cutting-edge tools to sell smarter and faster

• High-growth startup environment: Be part of Fora's rapid international expansion with equity upside

Compensation

This is a sales leadership role with meaningful variable pay tied to advisor acquisition performance. Compensation…