Insights Analyst, Mobile Analytics

About this role

<div class="content-intro"><p><strong>OVERVIEW</strong></p> <p><em>A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. </em></p> <p><em>Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR</em><em>. </em><em>This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.</em></p></div><h3><strong>Intro to Position</strong></h3> <p>You will be critical to building a new, leaner, audience-centric, data-driven app that could serve NPR and partnering stations in multi-modal formats. We will drive a significant increase in weekly audience and known users, and build engaging experiences that deepen daily habits, increase listening hours, and maximize revenue yield.</p> <p><strong>What your role is:</strong> As the Insights Analyst, you will support data-informed decision making for NPR’s new audience-centric app. You will be the main point of contact to make measurement plans for, implement, and QC analytics tags on NPR’s owned and operated platforms.  Your responsibilities also include extracting insights from complex data sets, creating visualizations, and managing relationships with NPR teams across the organization. As a key member of the Audience Insights team, you’ll work closely with digital product teams, the newsroom, and leaders at NPR and our member stations nationwide. Your expertise will be used to help us build a new, leaner, audience-centric, and data-driven app that serves NPR and partnering stations across multi-modal formats.  You have a unique blend of thoughtful, data-driven curiosity and pragmatism. You know how to make data come to life and be actionable. And you love the idea of using data to make NPR (and the world) a better place.</p> <p>Reports to the Audience Insights Manager, Product.</p> <p>This is a union-represented role covered under the terms of a collective bargaining agreement with <strong>NABET-CWA DMU</strong>. </p> <h3><strong>Responsibilities</strong></h3> <ul> <li>This role will support product analytics needs for the NPR App, site, and video, and work closely with the Insights Sr Manager of product analytics. </li> <li>Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, and QCing tags after implementation</li> <li>Independently write SQL queries to provide performance analytics across app, video, and website datasets </li> <li>Maintain primary relationships with stakeholders within Product to support daily analytics needs</li> <li>Partner closely with Data Products to consult on App dashboard and tool design based on stakeholder needs</li> <li>Partner with  a sustainable system of self-service for app analytics</li> <li>Support diagnosing and resolving data issues</li> <li>Streamline scheduled queries, data summaries, and other infrastructure</li> <li>Write guides and documentation for app, video, and website  analytics</li> </ul> <p><strong>The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.</strong></p> <h3><strong>Required Skill and Qualifications </strong></h3> <ul> <li>2+ years demonstrated expertise in SQL and databases</li> <li>Experience in BigQuery and/or Dataform</li> <li>2+ years demonstrated expertise in Google Firebase data and app analytics</li> <li>Proven expertise with GA4 or similar large, raw datasets of digital behavior.</li> <li>2+ years experience making measurement plans for and QCing tags using Google Tag Manager implementation standards</li> <li>Experience in Looker</li> <li>Proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting.</li> <li>Understanding of the life cycle of data tracking within videos, websites, and/or apps from tagging to analysis to inform measurement plans based on practical usage. </li> <li>Proven experience working with technical teams in a successful cross-department collaborative environment, in particular creating and executing measurement plans for digital products</li> <li>Proven expertise collaborating with team members and stakeholders to assess needs for dashboards and translating those needs into data infrastructure plans.</li> <li>Ability to initiate work independently with little supervision, as well as in a collaborative team environment.</li> <li>Self-starter with the ability to work in a constantly changing environment.</li> <li>Eagerness to contribute to team culture, providing input on standards, stakeholder management, team resources,…