Healthcare Marketing & Lead Gen VA | Paid Ads & Social Media

About this role

Job Title: Healthcare Marketing & Lead Gen VA | Paid Ads & Social Media Position Type: Full-Time Schedule: Monday-Friday Work Hours: 9:00 AM - 5:00 PM EDT Workplace: Remote Salary: $6-$8 USD per hour (depending on experience) Preferred Candidate Location: Philippines About the Opportunity Our client is a growing U.S.-based healthcare and wellness practice preparing for an exciting clinic launch in South Carolina. Their mission is to help patients achieve healthier lives through evidence-based weight management and wellness services. As they expand, they are looking for a proactive and results-driven Healthcare Digital Marketing & Lead Generation Virtual Assistant who can help build brand awareness, generate qualified leads, and support the clinic's long-term growth through strategic digital marketing. This is an excellent opportunity for an experienced healthcare marketing professional who enjoys combining creativity with data-driven decision-making. If you have hands-on experience running paid advertising campaigns, managing social media, optimizing websites, and nurturing leads through CRM systems, we'd love to hear from you. Your top priority will be to generate qualified patient leads through paid advertising, social media marketing, website optimization, and effective lead nurturing to support the successful launch and continued growth of the clinic. Key Responsibilities Digital Marketing & Lead Generation

Plan, create, launch, and optimize paid advertising campaigns across digital platforms.

Generate high-quality patient leads through strategic digital marketing initiatives.

Monitor campaign performance and recommend optimization strategies based on data and analytics.

Assist in executing marketing campaigns that support clinic growth and patient acquisition.

Social Media Management

Manage business social media accounts across multiple platforms.

Create engaging healthcare-focused content aligned with the clinic's brand.

Schedule and publish social media content consistently.

Monitor engagement and recommend strategies to improve reach and conversions.

Website Management & SEO

Update website content as needed.

Troubleshoot basic website issues and minor technical glitches.

Perform ongoing SEO improvements to increase online visibility.

Ensure website content remains current and optimized for patient acquisition.

CRM & Lead Nurturing

Manage and nurture incoming leads using Go High Level (GHL) or similar CRM platforms.

Maintain organized lead pipelines and follow-up workflows.

Assist with CRM integrations, including Jane App integration with other software and marketing systems.

Marketing Operations

Prepare marketing materials for the clinic launch.

Support ongoing digital marketing initiatives and promotional campaigns.

Understand and follow Meta advertising policies and best practices.

Collaborate with the client to implement new marketing ideas and growth strategies.

Requirements Required Experience Candidates must have:

Previous experience marketing for a U.S. healthcare, medical, wellness, aesthetics, functional medicine, or weight loss practice

Hands-on experience managing digital marketing campaigns from planning through optimization

Experience managing business social media accounts across multiple platforms

Website management experience, including content updates and basic troubleshooting

Working knowledge of SEO best practices

Experience creating, launching, and optimizing paid advertising campaigns

Experience monitoring campaign performance, marketing analytics, and lead generation metrics

Strong understanding of HIPAA-compliant healthcare marketing

Excellent written English communication skills

Strong attention to detail and organizational skills

Ability to work independently with minimal supervision

Strong analytical, problem-solving, and decision-making skills

Experience with any of the following is highly preferred:

Go High Level (GHL)

Marketing weight loss clinics

Wellness practices

Functional medicine

Medical practices

Aesthetic clinics

Portfolio showcasing healthcare marketing campaigns and measurable results

Experience with any of these platforms is an advantage:

Go High Level (GHL)

Website Content Management Systems (CMS)

Facebook Ads Manager

Instagram Business

Google Business Profile

SEO tools

Jane App

HTC Phone System (nice to have)

Smith AI integration (nice to have)

We're looking for someone who is:

Highly organized and detail-oriented

Creative with a strong marketing mindset

Proactive and self-motivated

Analytical and data-driven

A strong written communicator

Comfortable working independently

Solution-oriented

Reliable, accountable, and dependable

Able to take initiative with minimal supervision

Deal Breakers Applicants will not be considered if they:

Do not have healthcare marketing experience (general marketing experience alone is not sufficient)

Have no hands-on experience managing paid advertising campaigns

Lack experience managing social media and business websites

Have no CRM experience (Go High Level preferred)

Are unfamiliar with HIPAA-compliant healthcare marketing

Cannot work during Eastern Time business hours

Require constant supervision or demonstrate poor communication skills

Cannot discuss measurable marketing results such as lead generation, campaign performance, or ROI

Cannot meet the client's hiring timeline

Basic Requirements

Must speak and write English clearly and professionally.

Must have relevant work experience.

Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).

Must be available to attend video meetings with camera on when required.

Technical Requirements

Computer: Reliable laptop or desktop computer.

Internet: Stable high-speed internet connection (minimum 25 Mbps).

Audio: Noise-canceling headset.

Video: Working webcam for virtual meetings.

Workspace: Quiet and professional work…