Head of Product, Growth (FTC, Maternity Cover)

About this role

<h2>Fresh Food, Happy Dogs.</h2> <p data-path-to-node="5">We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.</p> <p data-path-to-node="7">We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. </p> <h2>🐾 The job: </h2> <p>This is a fixed-term contract to cover the maternity leave of our Head of Product, Growth. You will take full ownership of the Growth product function during that period, stepping into an active, high-priority remit with a strong team already in motion.</p> <p>The Growth team owns the customer journey from acquisition through to retention. That means the trial experience, onboarding, conversion optimisation, referral and loyalty mechanics, and the product decisions that drive long-term LTV. It is a commercially critical function.</p> <p>You will report directly to the Senior Product Director and work closely with the Head of Product - Foundations, as well as marketing, data, design, and engineering leadership.</p> <p>The role is hands-on. You will be setting direction, making prioritisation calls, coaching PMs, and holding the bar on both product quality and craft, and taking clear accountability for commercial outcomes.</p> <h2>What you will own: </h2> <p>This is a broad leadership role spanning acquisition, retention, experimentation, team development, and cross-functional collaboration. The table below sets out the key areas of ownership and what each means in practice.</p> <p>Acquisition & trial conversion</p> <ul> <li>Work with the Acquisition PM to own the product experience from landing page through the full sign-up funnel. Drive conversion improvements informed by qualitative insight and rigorous experimentation. Partner with marketing on channel mix, referral mechanics, and landing experience.</li> </ul> <p>Retention & LTV</p> <ul> <li>Own the product experience across the first four boxes and beyond, focusing on reducing churn at critical early drop-off points. Build and test product interventions that improve perceived value: feeding transition, personalisation, and proactive engagement.</li> </ul> <p>Experimentation & insight</p> <ul> <li>Lead a rigorous A/B testing programme using Statsig, with properly sized experiments, clear hypotheses, and honest read-outs, including null results. Champion a discovery-led approach blending customer interviews, qual research, and data. Maintain a clear view of what is working, what is not, and what decisions need to be made.</li> </ul> <p>Team leadership & PM development</p> <ul> <li>Lead the three Growth PMs across Acquisition, Retention, and Growth Tooling. Coach them on commercial thinking, discovery quality, and prioritisation rigour. Give direct, useful feedback. Create conditions for high performance without creating dependency on you.</li> </ul> <p>Product quality & craft</p> <ul> <li>Set and hold the bar for product quality across all three Growth squads. Partner with Design as an equal. Spot issues others miss. Ensure that what ships is genuinely great, not just delivered on time.</li> </ul> <p>Domain evangelism & narrative</p> <ul> <li>Communicate the Growth domainʼs direction clearly and compellingly, to your team, to senior leadership, and across the wider business. Create shared clarity around what Growth is doing and why. Make product thinking visible and valued beyond the product team.</li> </ul> <p>Cross-functional alignment</p> <ul> <li>Work effectively with the Head of Product, Foundations to manage cross cutting dependencies without slowing either team down. Build strong, trusted relationships with marketing, data, design, and engineering leadership. Resolve cross-functional tensions before they become blockers.</li> </ul> <h2>👀 What we're looking for: </h2> <p>Must-have</p> <ul> <li>Proven experience leading a product team in a D2C or subscription consumer business, with clear ownership of conversion, retention, or LTV metrics. You have stepped into complex, mid-flight teams and delivered meaningful commercial impact.</li> <li>Ability to hit the ground running. Given the FTC context, you'll need to be able to absorb context fast, earn trust quickly and begin raising the bar within your first few weeks.</li> <li>Strong commercial instincts: You think in P&L terms, not just product metrics. You can articulate the commercial impact of product decisions, and you hold your team to the same standard.</li> <li>Hands-on with experimentation: you have…