Head of Marketing Strategy

About this role

<div class="content-intro"><p>Hey there! <br>We’re <a href="https://feverup.com/">Fever</a>, the world’s leading tech platform for culture and live entertainment.</p> <p>Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. <br><br>Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. </p> <p>Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? </p> <p>To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!<br><br>Ready to be part of the experience? </p> <p>Now, let’s discuss this role and what you will do to help achieve Fever’s mission.</p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Meet The Team</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data-driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>The Role:</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We are seeking a Head of Marketing Strategy to lead Fever’s global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You’ll manage millions of dollars in annual media investment, lead a large cross-functional marketing organization, and take full ownership of P&L performance.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This position requires a combination of strategic vision, data-driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You´ll Do</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Strategic Leadership</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Performance Marketing & Innovation</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Drive data-driven decision-making through advanced measurement, attribution modeling, and automation.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Lead creative experimentation and personalization strategies to improve conversion and lifetime value.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Champion innovation by testing new…