Head of Marketing (Hybrid)

About this role

Our client is a fast-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.
As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.
The Role
You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.
Requirements

• Strategic Leadership

• Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.

• Position our client as a thought leader in fleet management SaaS, shaping the category narrative.

• Build, lead, and mentor a high-performing marketing team.

• Demand Generation & Growth

• Own the full-funnel demand generation engine across digital, content, events, and partnerships.

• Develop ABM (Account-Based Marketing) strategies to target key customer segments.

• Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won conversion.

• Brand & Product Marketing

• Build a differentiated brand identity that resonates with target customers.

• Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.

• Collaborate with Product to launch new features with strong positioning and adoption strategies.

• Analytics & Revenue Operations

• Establish KPIs, dashboards, and attribution models to measure marketing ROI.

• Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.

• Implement scalable MarTech stack to automate workflows and improve efficiency.
Qualifications

• 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.

• Proven success in building demand gen engines and scaling pipeline in SaaS environments.

• Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.

• Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).

• Exceptional storytelling, positioning, and communication skills.

• Experience hiring, developing, and leading marketing teams.
What We’re Looking For

• A strategic operator who can see the big picture and execute with precision.

• Data-driven, but creative and brand-minded.

• Thrives in a startup environment—comfortable with ambiguity, resourceful, and hands-on.

• Passionate about mobility, SaaS, and scaling transformative technologies.
Benefits

• Opportunity to define the category and shape the future of fleet intelligence.

• Work closely with a visionary founding team in a high-growth SaaS environment.

• Competitive compensation, equity, and benefits.

• Culture of innovation, collaboration, and continuous learning.