Head of Marketing

About this role

Imagine standing at the top of the Empire State Building, taking in the breathtaking view. From the online booking to the seamless entry, every part of your ticketing experience was designed and supported by Ventrata. An industry-leading SaaS platform that helps attractions, tours, and sightseeing activities to create memorable experiences.
Backed by a passionate team, headquartered in London and with offices in Brno, Lisbon, and remote teams worldwide, we’re expanding rapidly across multiple markets and verticals. Our mission is to help businesses of all sizes scale and grow while preserving their unique identity and spirit.
Be a part of something extraordinary, where your ideas and contributions truly matter. Let’s shape the future of travel together.
We run a lean, high-velocity organization where leadership requires direct execution. As our new Head of Marketing, your mandate combines high-level oversight with hands-on output, transitioning our marketing efforts to a repeatable, programmatic engine. In collaboration with business stakeholders, you will personally architect our technical enterprise messaging, co-author strategic joint-marketing campaigns with global distribution partners (OTAs and resellers), reinforce customer advocacy, and manage our internal creative team. This role prioritises product marketing, enterprise sales enablement and customer advocacy over traditional volume-based demand generation.
About the role
Your mission is to position Ventrata as the leading enterprise platform for attractions, tour operators, activity providers and cultural venues by building a high-performing marketing function that attracts new customers, strengthens existing relationships and delivers a predictable pipeline of qualified opportunities for Sales.
You'll own the Marketing function end to end, with the autonomy to shape strategy, develop the team and drive execution. You'll lead the campaigns, processes and technology that help more of the world's leading visitor experience businesses discover, evaluate and choose Ventrata.
Building on Ventrata's market-leading product, growing brand and strong foundations, you'll raise the standard of marketing through modern expertise, commercial focus and disciplined execution. This is a hands-on leadership role where you'll turn strategy into action, create momentum, test new ideas and ensure the team delivers high-quality work at pace.
You'll lead and develop an established in-house team covering events, content, video and design, while evolving the function as the business grows. Working closely with Product, Sales, Partnerships, Customer Success and the Sales & CRM Administrator, you'll ensure every initiative is commercially focused, measurable and accurately tracked in HubSpot.
Success will be measured by the quality and execution of integrated marketing initiatives, the pipeline Marketing generates and the long-term capability of the team you build.
What you'll own

• Own Ventrata's global marketing strategy, positioning, brand, and roadmap, aligning all marketing initiatives with the company's commercial growth objectives.

• Build and scale a demand generation engine that drives qualified pipeline, customer acquisition, and measurable revenue growth across digital marketing, partnerships, events, and other commercial channels.

• Lead cross-functional go-to-market initiatives for new products, partnerships, market expansion, and strategic launches, working closely with Sales, Product, Customer Success, and Partnerships.

• Build Product Marketing and Customer Marketing capabilities within the marketing function, ensuring strong positioning, product communications, sales enablement, customer advocacy, and customer-facing content.

• Strengthen Ventrata's market positioning through competitive intelligence, customer insights, thought leadership, and consistent messaging across all channels.

• Lead and develop the marketing team, setting clear priorities, measurable KPIs, and a culture of ownership, experimentation, continuous improvement, and AI adoption.

• Own marketing operations, including HubSpot, reporting, attribution, budget management, agencies, suppliers, and the marketing technology stack, ensuring measurable commercial impact.

How the success is measured
You'll operate with a strong bias towards data and experimentation, using clear KPIs, attribution and measurable outcomes to continuously improve marketing performance and commercial impact.
Requirements

• Proven experience leading a B2B SaaS marketing team, ideally in enterprise software with high-value, complex sales cycles.

• Strong track record of developing and executing demand generation and integrated marketing campaigns.

• Hands-on expertise across digital marketing, content, brand and inbound marketing (SEO/GEO).

• Experience partnering closely with Product, Sales and Customer Success to drive commercial outcomes.

• Strong commercial mindset with the ability to prioritise initiatives that deliver measurable business impact.

• Excellent communication, storytelling and content creation skills.

• Experience with HubSpot (or a comparable CRM and marketing automation platform) and marketing performance reporting.

• Ability to balance strategic leadership with hands-on execution, including product positioning and technical writing.

• Proven people leadership, coaching and team development skills, with a proactive, results-driven approach and curiosity for AI and marketing automation.

• C1 English is essential. Experience in travel technology is an advantage, and additional European languages (French, Spanish, German, Italian or Portuguese) are a plus.

Benefits

• We are fairly informal about working hours. We want to make sure you like your job and wanna go an extra mile for us.

• Unlimited paid holiday days.

• Start-up working environment.

• WFH or work remotely.

• Team buildings and company remote office. Sounds boring? The whole team met in Spain,…