Head of Growth Marketing & MarTech

About this role

• Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap

• Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).

• Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.

• Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.

• Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.

• Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.

• Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.

• Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.

• Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.

• Support ad-hoc projects and assignments as required
Requirements

• Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5

• Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.

• Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred

• Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics

• Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage

• Proven track record in managing integrated campaigns and delivering measurable business results

• Strong commercial mindset, project management and stakeholder management skills

• Excellent command of written and spoken English and Chinese

• Immediately available is highly preferred
Benefits

• Attractive remuneration package

• Career progression opportunities

• Discretionary performance bonus

• Medical & Dental insurance

• Birthday leave

• Anniversary leave

• Study leave

• Study subsidy scheme

• Employee property loan / personal loan scheme

• Numerous other staff benefits