Head of Growth, Applied AI

About this role

A NOTE FROM THE FOUNDER

Citizen is the number one name in consumer safety in America. Hundreds of thousands of videos captured live at the scene. Countless lives saved because someone nearby knew in time. A brand millions of people already trust with the worst moments of their day. We built that on the strength of the product and the moments the country handed us. Now AI has transformed how this company runs, and for the first time we have the resources and the attention to do what we have never done at full strength: tell the story. We have thousands of them, real ones, people protecting each other, and the story, the brand, and the growth engine are about to activate together.

I want the person who runs that. Not a marketing team; a marketer, with a team of agents you run yourself and a budget that is yours the day you walk in. Output goes up by an order of magnitude and headcount does not. Nobody has done this at Citizen and very few people have done it anywhere. If you have already rebuilt your function this way and you want to be first here, we should talk.

ABOUT

Citizen is the #1 safety app in the U.S. Every day, thousands of videos are captured live at the scene of real incidents and distributed in real time to people in every major American city. No other consumer product has this. It is a live network, a newsroom, and a safety tool at once, and it is growing again.

You will run Citizen's full marketing function across consumer and enterprise, reporting directly to the Founder. You own strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand, on three tracks: driving new installs, bringing lapsed users back, and leading marketing on cross-functional priorities including enterprise, partnerships, and product launches. You inherit three agency relationships and a real budget. The team is you, the agents you build, and the agencies you decide to keep. It moves fast and operates at the intersection of media, technology, and public safety.

WHY NOW

Three things are true at once. The brand is already known in every major U.S. city and the user base is massive and growing. The enterprise business is real, and the market is about to hear about it for the first time. And AI has changed the economics of running this company, which means marketing gets the investment and the tooling it never had before. Add the raw material: a creator program in its infancy with room to become a primary growth channel,

and an archive of saved lives and magic moments that no other brand can claim. Someone has to connect all of it to the moment, every day, and make millions of people care. That is this seat.

WHAT YOU WILL OWN

Storytelling and brand. The Citizen story, told every day: the lives saved, the neighbors who ran toward, the moments the network made possible. You turn a live archive of real events into a brand people feel, across social, video, press, and the product itself. The tempo is daily, the source never runs dry, and the machine surfaces the candidates; you pick the ones that travel. This is the largest opportunity in the role and the one nobody else in the category can copy.

Product marketing and cross-functional priorities. Go-to-market strategy for feature launches, product moments, and city expansions across paid, organic, and press. Strategic partnerships: new co-marketing and distribution opportunities, and the marketing lead on deals that need cross-functional coordination. Ad hoc initiatives as the business evolves, from rebrands to research sprints to new channel experiments, prioritized without being told what matters.

Enterprise marketing. The foundation of a B2B marketing engine with the enterprise sales team: positioning, messaging, and the assets that move deals forward. GTM strategy for enterprise verticals that creates pipeline and makes Citizen a known name before a rep ever calls. Collateral built from what customers actually say on sales calls, produced in days and kept current without a request. The goal is shorter cycles, higher win rates, and Citizen Enterprise established as the category leader in real-time safety intelligence.

Paid media. Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support. Budget allocation across broad top-of-funnel and targeted new market launches. Creative tested in volume, optimization running continuously, attribution across channels. The agencies work for you; keep the ones that earn it. You inherit a real paid budget and a brand with unusual pull; the opportunity is to make every dollar work harder than it ever has, growing faster on the same spend.

Creator program. A program in its infancy, with the ceiling nowhere in sight. Recruitment, payments, relationship management, and quality tracking for the creator roster, run as a system rather than an inbox. You decide who is on the roster and what the program is for. Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention.

The machine. The workflows above, designed, run, and pushed forward. This is how all of the above gets done, not a separate workstream, and it is the part of the job that compounds.

THE FIRST CONVERSATION

Before we meet, study Citizen: the product, the brand, the live network, the archive. Then pitch us the impact Citizen should be having and is not yet. What can be delivered, at what speed, fueled by AI-native capability, and what it takes to get there. The final conversation is you convincing the Founder of the vision and of your plan to execute it. If you are right, that plan is what you start on.

YOUR FIRST 90 DAYS

Days 1–30. Learn the numbers cold in the first week: CAC by channel, LTV, MAU components, creator contribution. Audit every channel, agency, and workflow. Stand up the first loops in creative testing and story monitoring. Ship visible improvements to paid and lifecycle. Finalize the marketing…