Head of Field Marketing - US

About this role

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.

We're trusted by more than 12,000 companies worldwide, including Bolt, GoCardless, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem https://www.perk.com/shadow-work-report.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.

Visit www.perk.com http://www.perk.com to learn more.

About the Role

We are seeking a strategic and results-driven Head of Field Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It's an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also is hands on with execution in a fast paced dynamic environment. More specifically, the right candidate will:

- Set NAM field marketing strategy end-to-end: build and own the integrated/ABM campaign roadmap, own event strategy and portfolio decisions, and own the SDR partnership model that drives pipeline handoff and forecasting.

- Sits on the core NAM leadership team as the senior voice of marketing in the region, with a team reporting in that includes at least one manager-level report, and direct ownership of the regional marketing budget.

- Represents field marketing in cross-functional planning with Sales, RevOps, and global marketing leadership, and shapes how the NAM playbook feeds into Perk's broader global field marketing strategy — a two-way input, not a downstream execution arm.

- Owns the NAM demand-gen KPI set including pipeline targets, Sourced CP1M, channel level targets and marketing sourced + influenced pipeline

This role requires a blend of strategic vision, deep analytical skills, hand on execution with events and ABM, for example, and a deep understanding of the North American B2B SaaS market.

What You’ll Do

Strategic Planning & Execution:

- Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.

- Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.

- Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.

- Identify opportunities to optimize budget allocation and maximize ROI.

- Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.

- Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI

Campaign Management & Execution:

- Orchestrate and optimize integrated marketing campaigns, including digital, events,

- and ABM initiatives.

- Collaborate with the integrated marketing team to localize global content strategies.

- Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.

- Work with the growth marketing team on localised, targeted, conversion-focused campaigns.

- Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

Sales Alignment & Collaboration: This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.

- Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.

- Be part of the extended leadership team in North America, helping influence decision making and outcomes.

- Lead the marketing partnership with the SDR organization to optimize handoffs and

- pipeline performance.

- Maintain pipeline accountability by tracking and analyzing performance against

shared objectives.

Leadership & Team Management:

- Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights

- Manage a small team, focused on uncovering opportunities for growth and hands on execution.

- Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

WHAT WE’RE LOOKING FOR

Expertise:

- 10+ years of experience in B2B SaaS marketing and leadership, with a focus on field

marketing and demand generation.

- Proven track record of developing and executing successful field marketing

strategies in North…