Head of Digital

About this role

Responsibilities:

• Manage the Company's delivery business, this include Establish key metrics to drive growth of Company's delivery business

• Define plans and strategies to grow both in-house delivery and 3rd party aggregators, working closely with marketing through innovative campaigns to engage, inform and motivate, as a result drive sales and grow the brand

• Planning and delivering CRM strategies across the organization to retain existing customers and increase brand loyalty

• Establishing the CRM and business rules that will work seamlessly across the business and capture crucial information along the sales funnel

• Ensuring the guest database is segmented according to business needs, e.g. customer lifecycle, daypart, product, etc. for targeted marketing activities

• Establish key metrics to drive app installs and growth of Company's user base

• Understanding Company's CRM strategy globally and adapting to the local context , including managing various stakeholders end-to-end, including internal teams, app developers, agencies, and regional counterparts

• Research new technologies and keep the company at the forefront of digital marketing

• Develop a performance multi-channel media strategy to achieve revenue and brand goals including optimizing performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)

• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)​

• Manage implementation, tracking and measurement of campaigns, on time and within budget

• Complete competitor bench marking for promotional activity and report regularly to key stakeholders

Requirements:

• Bachelor's/ Masters degree in business or related field

• Past experience working in digital/ CRM with team management experience

• Good experience on media strategy, performance analytics and campaign optimization

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Advanced communication and interpersonal skills

• Comfortable with numbers, budget & planning, metrics, spreadsheets

• Good command of English, Bahasa would be a plus

• Skilled in budgeting and planning

• Ability to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether orally or in writing; ability to establish effective working relationships among team members

• Eager to work in a creative and collaborative environment

Originally posted on Himalayas