Head of Data Services

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

As Head of Data Services, you will lead Brainlabs' data capability across Business Intelligence, Data Science, digital analytics, and Google Marketing Platform, setting the strategic direction and quality bar for every team under your remit. You are accountable for the commercial performance of the practice, for building the AI-powered ways of working that define how we deliver data services, and for positioning Brainlabs as a genuine leader in marketing data. This is a role for someone who combines deep technical credibility across multiple data disciplines with the commercial instincts and leadership presence to drive change at scale.

What you do

• Set the Strategic Direction for Data Services: You own the vision, roadmap, and practice-wide standards across BI, Data Science, digital analytics, and Google Marketing Platform, ensuring each team is pulling in the same direction and delivering to a consistent quality bar.

• Lead the AI Overhaul of Data Services: You drive the transformation of how data services teams work, embedding AI into every practice area and building the processes, tools, and skills that make Brainlabs' data delivery faster, more rigorous, and harder to replicate.

• Own the Commercial Performance of the Practice: You are accountable for data services revenue and growth, identifying expansion opportunities within existing clients, contributing to new business pitches, and building a pipeline of data services work across the agency.

• Provide Technical Leadership Across Disciplines: You set the standard for technical excellence across tagging and analytics, MMM, BI, and GMP, maintaining enough depth across each to lead expert practitioners, challenge their thinking, and make sound calls on approach and quality.

• Build and Develop the Leadership Team: You manage the practice leads and senior practitioners within data services, creating clear development pathways, running structured coaching conversations, and building the succession depth the practice needs to grow.

• Represent Data Services Externally: You present at C-suite and senior marketing leadership level, support major client pitches, and contribute to Brainlabs' market reputation through thought leadership and industry presence.

Who you are

• A Multi-Disciplinary Data Leader: You have a track record of leading marketing…