Head of CPG Foodservice Channel

About this role

The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees.

We're building the platform they run on, and a brand they'll be proud to be part of.

Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number.

We’re trusted by 250+ brands managing $20B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum.

If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.

THE ROLE

We’re hiring a Head of Foodservice to lead how Confido serves the channel. Foodservice brands often struggle to see who’s buying their products and connect that activity to what they’re owed and what they spend. You’ll help turn that visibility into automated order-to-cash, better trade planning, and recovered revenue – setting priorities with Product and Engineering, guiding our customer implementations, and shaping how Confido shows up in the foodservice market.

WHAT YOU’LL DO

Product & Engineering

- Shape the foodservice roadmap with Product and Engineering, and set business priorities, validate designs, and ensure we're solving the most important foodservice challenges

- Turn foodservice processes into clear product requirements across integrations, pricing, billback validation, contracts and bids, GPO programs, accruals, and forecasting

- Synthesize customer feedback and market intelligence into actionable product insights

Customers

- Lead discovery and design sessions with foodservice brands, from AR and deductions teams to trade, sales, and operations leaders

- Guide customers through foodservice implementation on Confido, and train brands on how to manage their foodservice business in the platform, from validating billbacks to planning spend

- Act as the go-to foodservice expert and partner with Customer Success to shape QBR messaging and address escalations related to complex foodservice problems

Go-to-Market

- Be Confido's voice in foodservice with customers, prospects, partners and at industry events

- Collaborate with sales and marketing teams on discovery calls, deal support, content, and webinars

- Track shifts in how brands, distributors, and GPOs price, plan and operate, and turn them into insights for the broader team

WHAT YOU BRING

Must Have:

- 7+ years of hands-on foodservice experience at a CPG manufacturer, broker, distributor or GPO, in trade, revenue management, sales operations, deductions or finance

- Deep knowledge of foodservice pricing and contracts across distributors, operators and GPOs

- Working knowledge of GPOs and foodservice management companies such as Compass/Foodbuy, Sodexo, Aramark/Avendra, Premier and HPSI

- Strong cross-functional communicator, equally comfortable with a customer's finance lead, distributor partner, or product manager

- Strategic thinker who can see where the foodservice channel is headed and how technology should change the way brands manage it

- Ability to translate business processes into product requirements and work closely with engineers

- Willingness to work at our NYC Headquarters 5 days a week

Nice to Have:

- Functional expertise in a specific foodservice segment: Restaurants, K-12, College & University, Healthcare, Workplace Dining, Lodging, Travel & Recreation, Military & Government, etc.

- Experience with foodservice TPM, contract management or deduction software

- Familiarity with foodservice data sources such as distributor depletion reports, Meal Ticket, and CREST

🌴 PERKS + BENEFITS

- Equity — own a meaningful piece of the company you’re helping build

- Fully paid health coverage through Aetna — we cover 100% of employee premiums

- Top-tier dental and vision coverage through Guardian

- Carrot Fertility Pro — comprehensive fertility and family-forming support

- 12 weeks of paid parental leave

- Unlimited PTO — plus regular 4-day holiday weekends we actually take

- 401(k) through Vestwell

- Paid relocation support — we’ll help you make the move to NYC

- Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup

- Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with

Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.