Head of Affiliates

About this role

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Head of Affiliates who will take full ownership of affiliate strategy, team leadership, partner relationships, and overall program performance.
This is a hands-on leadership role for someone who has already built or scaled affiliate departments and is ready to take responsibility for delivering results at the program level.
Requirements
Must Have

• 3+ years of experience in iGaming Affiliate Marketing, including at least 1 year in a Team Lead or Head of Affiliates role.

• Proven track record of scaling FTD volumes across Tier 1 markets.

• Deep understanding of CPA, Hybrid, and Revenue Share partnership models.

• Experience managing Affiliate Managers and team leads.

• Hands-on experience with affiliate platforms such as Affilka (SoftSwiss), ReferOn, NetRefer, or similar solutions.

• Strong analytical mindset with experience in funnel analysis, cohort analysis, and ROI modeling.

• Fluent English, both written and spoken.
Nice to Have

• Experience working with CRM systems such as NetHunt, HubSpot, or similar platforms.

• Knowledge of postback configuration, tracking setups, and marketing automation tools such as Make.

• Experience with Google Apps Script or other automation solutions.

• Existing network of Tier 1 affiliate partners and industry contacts.
Responsibilities
Strategy & Growth

• Develop and execute affiliate acquisition strategies across Tier 1 markets.

• Define quarterly OKRs, FTD targets, and growth plans across brands and GEOs.

• Monitor performance against key business KPIs and identify growth opportunities.

• Identify and prioritize new affiliate channels, including SEO affiliates, PPC networks, influencers, and sub-affiliates.

• Manage the entire deal pipeline, from prospecting and negotiations to traffic launch and volume scaling.
Team Leadership

• Lead and develop a team of Affiliate Managers while building a scalable affiliate department structure.

• Define team goals, processes, and performance standards.

• Conduct regular 1-on-1 meetings, performance reviews, and coaching sessions.

• Drive a high-performance culture focused on accountability and results.

• Own hiring, onboarding, and professional development of Affiliate Managers.
Partner Management

• Build and maintain C-level relationships with strategic affiliates and affiliate networks.

• Lead negotiations and approve commission structures while ensuring deal profitability.

• Monitor traffic quality, fraud thresholds, GEO-specific requirements, and regulatory compliance.

• Handle escalations related to tracking, postbacks, attribution, and disputed payments.
Analytics & Reporting

• Own weekly and monthly reporting across brands and GEOs, including FTD, NGR, ROI, and ROAS metrics.

• Analyze affiliate cohorts and partner profitability to drive data-based scaling decisions.

• Collaborate with IT teams on Affilka setup, API integrations, and process automation.

• Present performance updates, forecasts, and strategic initiatives to senior management.
Compliance & Governance

• Maintain and update Affiliate Terms & Conditions across multiple GEOs.

• Monitor brand safety, including trademark bidding, spam activities, and unauthorized placements.

• Ensure affiliate activities comply with internal policies and market regulations.
Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.

• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.

• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.

• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.

• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.

• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.