Head Marketing

About this role

This is a remote position.
Our client is looking for a Head of Marketing to lead their dynamic and forward-thinking team. This company is a recognized leader in the health and wellness CPG space, having achieved remarkable year-over-year growth and significant market expansion in recent years.
This is a strategic, hands-on role for a data-driven marketing leader who excels in a fast-paced, e-commerce-first environment. The ideal candidate will own the entire marketing function, developing and executing strategies that drive customer acquisition, retention, and revenue growth.
Responsibilities

• Develop and implement a comprehensive, multi-channel marketing strategy aligned with their business objectives.

• Lead all performance marketing initiatives, with a strong focus on paid social, search (PPC), and Amazon advertising.

• Manage the marketing budget effectively, allocating resources for maximum ROI and reporting on key performance metrics.

• Own and optimize the customer journey across all touchpoints, from acquisition to conversion and loyalty.

• Oversee content strategy, including email marketing, social media, and blog content, to build brand authority and engagement.

• Collaborate closely with other departments to ensure a cohesive brand message and successful product launches.

• Analyze market trends and competitor activity to identify new growth opportunities.

Requirements

• Must be located in Latin America (LATAM).

• Proven experience in a senior marketing role, preferably within the DTC e-commerce or CPG sectors.

• Demonstrable expertise in managing and scaling performance marketing campaigns.

• Full-time availability (40 hours per week).

Qualifications

• A data-centric mindset with strong analytical skills and proficiency in interpreting marketing data.

• Excellent leadership and communication abilities, with experience managing cross-functional projects.

• Strategic thinker with a proven track record of taking products to market and driving revenue growth.

• Fluent in English, with exceptional verbal and written communication skills.

Benefits

• This is afull-time, 100% remoteposition.

• Opportunity to work with a passionate, distributed team.

• A key leadership role with significant impact on the company's trajectory.

• A dynamic and growing company in a thriving industry.

Originally posted on Himalayas