GTM Orchestration Director

About this role

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what’s the role all about?

The NiCE GTM Orchestration Director is a senior cross-functional leader responsible for orchestrating end-to-end alignment across product, marketing, sales, pre-sales, enablement, customer success, professional services, and competitive intelligence. This role exists to solve a systemic organizational gap: while many disciplines contribute to bringing products to market, no unified mechanism currently ensures those disciplines operate cohesively — resulting in fragmented messaging, incomplete enablement, poor feedback loops, and suboptimal field execution.

The GTM Orchestration Director acts as the central integrator and forcing function, ensuring that all elements required to successfully commercialize a product are connected, complete, and effectively delivered to the field.

This role is chartered to:

• Establish a repeatable, scalable GTM orchestration model across the organization

• Eliminate disconnects across functional silos

• Ensure the field is fully enabled, informed, and competitive

• Create closed-loop feedback mechanisms from field execution back into product and marketing

• Increase revenue productivity, competitive win rates, and product adoption

This role serves as the arbiter in the middle — ensuring the organization is not merely producing outputs (products, decks, events), but delivering cohesive, consumable, and actionable GTM packages to sellers.

Key Responsibilities

Cross-Functional GTM Orchestration

Lead alignment across all revenue-impacting functions, including:

• Product & R&D

• Product Marketing, Field Marketing, and Partner Marketing

• Sales & Pre-Sales

• Enablement

• Customer Success and Professional Services

• Value Realization / ROI teams

• Competitive Intelligence

Ensure all disciplines contribute to a complete A-to-Z GTM motion — not isolated deliverables — and create and enforce a structured process for bringing products to market, from innovation through field execution.

Product Commercialization Ownership

For assigned product(s) or portfolio streams, own:

• Definition and validation of the value proposition

• Development of clear, differentiated positioning

• Delivery of complete GTM packages, including messaging, sales narratives, competitive positioning, enablement materials, and customer-facing collateral

• Ensuring that sellers receive everything required to effectively sell a solution — not partial or fragmented inputs

Field Enablement and Execution Readiness