GTM Finance Lead

About this role

<p id="p-rc_c607407a0e0b9c1d-170" data-path-to-node="4"><span data-path-to-node="4,0">The Finance team at Asana tracks and seeks to understand the factors driving our growth and success</span><span data-path-to-node="4,2">. We help our enti<span class="citation-4280 citation-end-4280">re organization achieve our operational and financial goals while embodying our company values</span></span><span data-path-to-node="4,4"><span class="citation-4279 citation-end-4279">. We ensure our objectives are feasible and work closely with all teams to ensure they have the resources they </span>need to achieve our ambitious mission enabling all teams to work together effortlessly</span><span data-path-to-node="4,6">.</span></p> <p id="p-rc_c607407a0e0b9c1d-171" data-path-to-node="5"><span data-path-to-node="5,0">We are looking for a strategic GTM Finance leader to serve as the primary finance partner for our Go-to-Market organization</span><span data-path-to-node="5,2">. This role goes well beyond budget stewardship — you will be a trusted advisor to GTM leadership, shaping how you invest across Sales, Marketing, Customer Success, and Partnerships to drive revenue growth and long-term efficiency</span><span data-path-to-node="5,4">. As a finance professional who has experience at product-led growth (PLG) and sales-led growth (SLG) companies, you will solve hard problems independently, have deep experience in financial analysis, and have a strong executive presence to communicate with senior leadership</span><span data-path-to-node="5,6">. You are curious, detail-oriented, collaborative, and possess excellent analytical and communication skills</span><span data-path-to-node="5,8">.</span></p> <p id="p-rc_c607407a0e0b9c1d-172" data-path-to-node="6"><span data-path-to-node="6,0">This role is based in our San Francisco office with an office-centric hybrid schedule</span><span data-path-to-node="6,2">. The stan<span class="citation-4278 citation-end-4278">dard in-office days are Monday, Tuesday, and Thursday</span></span><span data-path-to-node="6,4"><span class="citation-4277 citation-end-4277">. Most Asanas have the option to work from home on Wednesdays</span></span><span data-path-to-node="6,6"><span class="citation-4276 citation-end-4276">. Working from home on Fridays depends on the type of work you do and the teams wi</span>th which you partner</span><span data-path-to-node="6,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="6,10">.</span></p> <h3 data-path-to-node="7"><strong data-path-to-node="7" data-index-in-node="0">What you’ll achieve</strong></h3> <ul data-path-to-node="8"> <li> <p id="p-rc_c607407a0e0b9c1d-173" data-path-to-node="8,0,0"><span data-path-to-node="8,0,0,0"><strong data-path-to-node="8,0,0,0" data-index-in-node="0">Own GTM Unit Economics:</strong> Drive accountability around CAC, payback period, magic number, and contribution margin by segment and motion to clearly illuminate profitable vectors for leadership</span><span data-path-to-node="8,0,0,2">.</span></p> </li> <li> <p id="p-rc_c607407a0e0b9c1d-174" data-path-to-node="8,1,0"><span data-path-to-node="8,1,0,0"><strong data-path-to-node="8,1,0,0" data-index-in-node="0">Build ROI Frameworks:</strong> Help GTM leaders prioritize investments, assess trade-offs, and make data-backed decisions across Sales, Marketing, Partnerships, and Customer Success</span><span data-path-to-node="8,1,0,2">.</span></p> </li> <li> <p id="p-rc_c607407a0e0b9c1d-175" data-path-to-node="8,2,0"><span data-path-to-node="8,2,0,0"><strong data-path-to-node="8,2,0,0" data-index-in-node="0">Drive Sales Capacity Planning:</strong> Partner with RevOps and Sales leadership to optimize rep counts, geographic deployment, ramp speeds, and quota structuring to ensure mathematical alignment with the business plan</span><span data-path-to-node="8,2,0,2">.</span></p> </li> <li> <p id="p-rc_c607407a0e0b9c1d-176" data-path-to-node="8,3,0"><span data-path-to-node="8,3,0,0"><strong data-path-to-node="8,3,0,0" data-index-in-node="0">Lead Planning & Forecasting Cycles:</strong> Spearhead GTM annual planning and quarterly forecasting cycles, partnering cross-functionally to align on assumptions, headcount, and spend targets that support top-line goals</span><span data-path-to-node="8,3,0,2">.</span></p> </li> <li> <p id="p-rc_c607407a0e0b9c1d-177" data-path-to-node="8,4,0"><span data-path-to-node="8,4,0,0"><strong data-path-to-node="8,4,0,0" data-index-in-node="0">Optimize Productivity Metrics:</strong> Own core GTM efficiency metrics—including pipeline coverage, rep ramp, cost per pipeline dollar, and CAC payback—and translate them into actionable insights for the executive team</span><span…