Growth Strategist

About this role

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS

MANEUVER MARKETING

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

YOUR NEXT ROLE

We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone.

As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably.

As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.

WHAT YOU’LL DO

STRATEGIC GROWTH PLANNING & OPPORTUNITY DISCOVERY

You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence.

- Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning.

- Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels.

- Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths.

- Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases).

- Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market.

- Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics.

DEEP MARKET & CUSTOMER RESEARCH

You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution.

- Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns.

- Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning.

- Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns.

- Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth.

MEDIA STRATEGY

Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance.

- Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning.

- Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context.

- Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting).

- Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives.

CREATIVE STRATEGY & MESSAGING ARCHITECTURE

You’ll provide a bird’s eye view of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages.

- Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist

- Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment.

- Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage.

- Co‑own messaging architecture with the copywriter and creative strategist, helping segment and prioritize messaging buckets such as, but not limited to:

- Authority / expert‑led

- Founder / brand story

- Mechanism‑led education

- Objection handling

- Social proof & validation

- Use in‑market performance signals to continuously refine angles and creative direction.

FUNNEL STRATEGY, CRO & PROJECT OWNERSHIP

You’ll own funnel strategy, CRO direction, and end‑to‑end project execution.

- Identify funnel bottlenecks…