Growth & Product Marketing Manager

About this role

Company Description:

SkyWatch is at the forefront of revolutionizing how earth observation data is accessed and utilized globally. Our innovative platform empowers businesses, researchers, and governments to easily integrate satellite data into their operations, driving informed decision-making and unlocking new opportunities for growth and efficiency. Founded on the principle of democratizing access to space-based technology, SkyWatch provides a seamless interface that aggregates data from numerous satellite sources, offering unparalleled access and insights. Whether monitoring agriculture, managing infrastructure, or advancing scientific research, our scalable solutions cater to diverse industries with a commitment to reliability, security, and sustainability.

Our Products:

Our suite of applications is tailored to meet the diverse needs of users on the SkyWatch platform. Whether you are an individual purchasing data for a project, a business seeking to store and share geospatial data, a GIS specialist in need of imagery for maps or workflows, a developer looking to build innovative solutions with our API, or a data provider seeking to sell to our user network, you can do it with SkyWatch.

Our Culture:

Culture is the personality of a company. It is our company's shared beliefs, values, and practices. At SkyWatch, our culture is incredibly important to us, and we practice it every day. Both as a company and in our products, we value simplicity, dependability, and empathy. Let’s face it — the best jobs boil down to a handful of things: getting the chance to work with amazing people in a great culture with leaders who have your back while pursuing a vision that you can get passionate about.

Please note that SkyWatch may use AI throughout various portions of the talent process.

THE MISSION

Own the top of the funnel and hit the number every week.

You are the first growth marketer in a GTM function rebuilt around targets and instrumentation. There is no marketing department to inherit and no brand campaign to run. There is a product people already buy, a funnel that is measured every week, and a set of channels, including ChatGPT, Claude and Gemini, that nobody in our market has fully worked yet. Your job is to grow visitors, signups and qualified leads against a monthly target you help set and a weekly target you break down yourself.

We are hiring for growth instincts and creative range, not a marketing org chart. You will do the work, use AI to do more of it than a team of three could, and deliver design, paid media and SEO yourself with the right tools. Great content that costs little to make is the core of the job.

THE ROLE

You own three numbers, reported at the weekly growth and pipeline review: visitors, signups and inbound marketing-qualified leads. Behind them you own the website, the content and social engine, positioning for our target verticals, launch communications for the SkyWatch platform and its product offerings, and the lifecycle program that turns a signup into an active customer. You work alongside the sales lead who closes what you generate, and with GTM Engineering, which gives you the data.

KEY RESPONSIBILITIES

- Hit the top-of-funnel targets. Visitors, signups and inbound MQLs by channel, weekly actuals against a monthly target you break into weeks. Report what moved, what you did about it, and what you learned.

- Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning that drives that, and track citation share monthly.

- Run content and social as a growth engine. A publishing cadence that earns attention in the GIS, insurance, energy, mining and state and local government communities. Imagery is visual; use it. Be original, fast and measurable.

- Build an industry-leading social following. Grow SkyWatch’s audience until it leads the geospatial and commercial imagery industry, and track it monthly against our peers.

- Make high-quality content affordably. Short video, imagery-led social, demos and explainers, sometimes featuring our team and customers. You make most of it yourself, with a phone, good light and AI tools, and you know what each piece cost and what it returned.

- Own the website. Conversion from visitor to signup on a code-owned site, with Engineering deploying and you owning copy, structure, experiments and landing pages per vertical.

- Run co-marketing with our partners. Our partners, from Esri to cloud and engineering-software platforms to the satellite operators whose data we sell, are our biggest source of leverage. Plan and run joint campaigns and programs with them, put the market development funds (MDF) they give us to work, and report what each program returns.

- Product marketing for the SkyWatch platform. Positioning and messaging per persona and vertical, pricing page clarity, launch communications for new product offerings, sales enablement, and the story that ties our data, platform and products together.

- Lifecycle marketing. Own the lifecycle messaging program end to end: activation nudges per offering, upgrade paths, re-engagement and renewal sequences, with frequency caps and measured lift.

- Be resourceful with technology. Deliver design, paid media, SEO and the rest yourself, using AI and the right tools rather than agencies or contractors. We fund tooling case by case, and you are accountable for cost per signup.

WHO YOU ARE

- Target-oriented. You have carried a pipeline or signup number, know what it feels like to miss a week, and know what to change on Tuesday morning.

- On the leading edge of AI in marketing. You already use LLMs and agents to research, draft, test and analyze at a pace a traditional team cannot match, and you have grown traffic or leads from AI assistants somewhere.

- Creative with content and social. You have a…