Growth Marketing Manager | Web Funnels

About this role

Fit4Me is looking for aGrowth Marketing Manager (Web Funnels) who will own purchase conversion across our web funnels and drive measurable CR growth through systematic A/B testing and data-driven decisions.
Your main challenge is to drive measurable growth across web funnels through systematic experimentation. You will be accountable for purchase conversion rate performance.
This role is a great fit if you:

• Are ready to own purchase conversion across web funnels end-to-end.

• Prefer speed, experimentation, and measurable results over processes for the sake of processes.

• Work autonomously and take responsibility for outcomes, not just tasks.

• Want to build products that help millions of people start a healthier lifestyle and see the real impact of your work.

• Want to work directly with key stakeholders and decision-makers, without extra layers.

Your area of Impact:

• Own purchase conversion across web funnels and be accountable for CR growth.

• Design, run, and analyze A/B tests end-to-end: hypothesis → launch → analysis → rollout.

• Optimize web funnels end-to-end: LP → quiz → paywall → purchase.

• Prioritize experimentation hypotheses based on data, user behavior, and previous test results.

• Analyze competitor pricing, paywall logic, and offers as a source of experimentation ideas.

• Use key product metrics (CR, ARPU, LTV) as the foundation for decision-making and experiment evaluation.

• Scale winning experiments across products and funnels.

• Work closely with the CEO and Head of Product to iterate on experimentation strategy.

• Collaborate cross-functionally with designers, developers, and analysts to implement and ship experiments.

What do you need to join us:

• 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products.

• Strong hands-on experience with A/B testing: hypothesis design, experiment setup, analysis, and decision-making.

• Proven experience improving purchase conversion within web funnels.

• Practical experience working with landing pages, quizzes, paywalls, and checkout flows.

• Strong understanding of product metrics such as CR, ARPU, and LTV, and how to use them to evaluate experiments.

• Experience working with analytics tools such as Amplitude, AppsFlyer, Tableau, or similar.

• Upper-Intermediate (B2+) level of English.

Nice to have:

• Experience in Health & Fitness or Wellness products.

• Successful scaling A/B tests across multiple products or funnels.

• Experience using competitive research tools such as SimilarWeb, SensorTower, Ads Library.

Hiring process:
Recruiter interview → Test assignment → Interview with CEO, Head of Product, HRD → Job Offer 🚀
Originally posted on Himalayas