Growth Marketing Manager, Web & CRO

About this role

<div class="content-intro"><p>Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. </p> <p>Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, <a href="https://www.linkedin.com/in/pingwu/">Ping Wu</a>, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.</p> <p>Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.</p></div><h4><strong>Role Overview:</strong></h4> <div class="qMYqUG_convSearchResultHighlightRoot"> <section class="text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:bd295af5-b810-45e7-89d4-f2fed4e836b4-0" data-turn-id-container="request-WEB:bd295af5-b810-45e7-89d4-f2fed4e836b4-0" data-testid="conversation-turn-2" data-scroll-anchor="false" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="71d50e1a-127a-4338-82c1-837ab7cd1f77" data-message-model-slug="gpt-5-5" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"> <p data-start="66" data-end="748" data-is-last-node="" data-is-only-node="">Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve our website as a high-performing growth engine. This person will lead the strategy, roadmap, and execution for Cresta.com — driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. You’ll work cross-functionally across marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. This is a highly visible role with direct impact on how Cresta shows up to prospects, customers, and the market.</p> </div> </div> </div> </div> <div class="mt-3 w-full empty:hidden"> </div> </div> </div> </section> </div> <h4><strong>Responsibilities:</strong></h4> <ul> <li>Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.</li> <li>Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.</li> <li>Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.</li> <li>Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.</li> <li>Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.</li> <li>Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.</li> <li>Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.</li> <li>Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.</li> <li>Proactively identify and evaluate new tools, technologies, and industry trends to improve site…