Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

About this role

About Herbal Goodness

Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content.
Position Summary
We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution.
This is not a traditional social media role.
You will be responsible for growing our revenue through:

Shopify optimization

Email marketing

Funnels

Community building

Influencer partnerships

Webinar marketing

TikTok growth

AI-powered marketing automation

You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.
Key Responsibilities
Shopify Website Management
Own and continuously improve our Shopify website.
Responsibilities include:

Updating products

Creating landing pages

Publishing blogs

Optimizing collections

Improving product pages

Creating promotional pages

Improving site navigation

Optimizing for conversions

Managing apps and integrations

Improving page speed and customer experience

Funnel Development & Conversion Optimization
Build high-converting sales funnels.
Examples include:

Webinar funnels

Lead generation funnels

Product launch funnels

Email capture funnels

Upsell funnels

Cross-sell funnels

Abandoned cart recovery

Landing pages

Constantly test:

Headlines

Offers

Pricing

CTA buttons

Lead magnets

Checkout flow

Goal:
Increase website conversion rate and revenue.
Email Marketing (Klaviyo)
Own all email marketing.
Responsibilities:

Campaign creation

Weekly newsletters

Promotional emails

Product launches

Customer education

Segmentation

Automation

Welcome series

Abandoned cart

Win-back campaigns

VIP campaigns

Webinar campaigns

Optimize:

Open rates

Click rates

Revenue per email

Customer lifetime value

Webinar Marketing
Own the complete webinar marketing process.
Responsibilities:

Registration pages

Confirmation emails

Reminder sequences

Facebook Lead Ads

Follow-up sequences

Sales emails

Webinar funnels

Conversion tracking

Goal:
Fill every webinar with qualified attendees.
Social Media Growth
Develop and execute our social media strategy.
Platforms include:

TikTok

Instagram

Facebook

YouTube

LinkedIn

Pinterest

Responsibilities:

Content planning

Scheduling

Community engagement

Analytics

Growth strategy

TikTok Growth Strategy
Lead our TikTok expansion.
Responsibilities include:

Content strategy

Trend research

TikTok Shop growth

Influencer collaborations

Live shopping campaigns

Viral content ideas

Creator partnerships

Goal:
Build a highly engaged TikTok community that drives sales.
Influencer Marketing
Develop and manage our influencer program.
Responsibilities:

Identify creators

Recruit influencers

Negotiate partnerships

Manage relationships

Track ROI

Affiliate program management

UGC acquisition

Ambassador program

Community Building
Grow and manage engaged customer communities.
Platforms include:

Facebook Groups

WhatsApp Communities

Email Community

VIP Customer Groups

Responsibilities:

Daily engagement

Educational content

Community events

Live sessions

Customer feedback

Referral programs

Goal:
Create loyal brand advocates.
AI Marketing
Leverage AI tools to increase marketing productivity.
Examples include:

ChatGPT

Claude

Gemini

Canva AI

Midjourney

CapCut AI

Descript

OpusClip

Use AI to:

Generate content

Write emails

Create videos

Analyze data

Build automations

Improve productivity

Analytics & Reporting
Track and improve KPIs including:

Revenue

ROAS

CAC

LTV

Website conversion rate

Email revenue

Webinar registrations

Funnel conversion

TikTok growth

Community engagement

Influencer ROI

Prepare weekly marketing dashboards and recommendations.
Qualifications
Required:

5+ years in digital or growth marketing

Proven Shopify experience

Strong Klaviyo experience

Experience building sales funnels

Experience running webinars

Experience managing influencer campaigns

Experience growing online communities

Strong copywriting skills

Excellent analytical skills

Preferred:

Experience in health, wellness, supplements, or eCommerce

Experience with Meta Ads, Google Ads, and TikTok Ads

Experience with TikTok Shop

Experience with AI marketing tools

Familiarity with SEO, CRO, and GA4

Success Metrics (KPIs)
Within the first 6–12 months, the successful candidate will help achieve:

Increase Shopify revenue by at least 40%

Increase website conversion rate to 4%+

Grow Klaviyo email revenue to 30%+ of total online revenue

Achieve 40%+ average email open rate

Launch and optimize at least two webinars per month

Generate 500+ qualified webinar registrations per month

Build a Facebook community of 10,000+ engaged members

Grow WhatsApp communities to 2,500+ active members

Increase TikTok followers to 100,000+

Recruit 100+ active influencers and affiliates

Improve customer repeat purchase rate

Maintain weekly KPI reporting with actionable recommendations

Ideal Candidate
You are someone who:

Thinks like an entrepreneur

Loves data and testing

Takes ownership

Executes quickly

Learns continuously

Is creative and analytical

Communicates exceptionally well

Uses AI to work smarter

Is passionate about helping businesses grow

Why Join Herbal Goodness?

Be part of an Inc. 1000 Fastest Growing Company.

Help build a mission-driven wellness brand with global impact.

Work directly with the CEO on high-visibility growth initiatives.

Enjoy the freedom to innovate, experiment, and make a measurable impact.

Opportunity for performance bonuses and long-term career growth.

How to Apply
Please…