Growth Marketing Manager, SEM

About this role

This is a high-impact, high-visibility role with direct influence on pipeline and revenue. You'll be the primary driver of BuildOps' paid search program at a $1B+ SaaS company scaling aggressively in the commercial contracting space.

We’re looking for a Growth Marketing Manager, SEM to own and scale our performance marketing engine across Google Ads, Microsoft Ads, and pay-per-click review platforms (e.g., Capterra, Technology Advice). You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization—with a strong experimentation mindset focused on improving conversion across key landing pages.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design. We want someone who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.

Key Responsibilities

SEM

• Own SEM and PPC strategy, budgets, and bids across search engines and review sites with a focus on high-intent B2B demand.

• Lead keyword strategy across core use cases, industries, and competitor terms.

• Continuously refine audience targeting, including remarketing lists, customer lists, and intent-based segments.

• Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.

• Build a structured experimentation roadmap in partnership with Senior Manager, Demand Generation and other growth marketing team members.

CRO

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.

• Lead conversion rate optimization across key pages. Define and prioritize experiments on landing pages, run A/B and multivariate tests using appropriate tools, and ensure clean setup, measurement, and statistical rigor.

• Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).

AI, Automation & Tooling

• Leverage AI tools (including LLMs, automation platforms, or Claude) to accelerate keyword research, ad copy ideation, QA, reporting, and reduce manual ops overhead.

• Use automation to improve the efficiency and quality of campaign execution, analysis, and experiment design.

Cross-Functional Collaboration & Communication

• Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.

• Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.

Must-Haves

• 3–5 years B2B growth/performance marketing experience with deep SEM ownership.

• Hands-on management of Google Ads and Microsoft Ads. Experience with Capterra is nice to have.

• Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.

• Proven CRO impact: demonstrated wins improving conversion across PPC and website.

• Meaningful experience designing, running, and interpreting experiments.

• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).

• Experience in B2B SaaS or complex, high-ACV sales cycles.

• Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.

Compensation

• Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity

• Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity

What we offer:

• Generous equity grant, become an owner in our company!

• A comprehensive benefits package

• Flexible PTO and hybrid work schedules

• One-time work-from-home allowance

• Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days

• Company events and team-building activities, both in-person and virtual

• Fast-paced, collaborative, and…