Growth Marketing Manager, Enterprise

About this role

<div class="content-intro"><h4><strong>Join Axon and be a Force for Good.</strong></h4> <p>At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.<br><br>Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.</p></div><p><strong>Location: </strong>In Person 4 days per week(Mon remote, Tues-Fri in office) — Boston, MA</p> <p><strong>Reports to:</strong> VP of Enterprise Marketing </p> <h2><strong>Growth Marketing Manager, Enterprise </strong></h2> <p>At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.</p> <p>Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.</p> <h2><strong>Your Impact</strong></h2> <p>You will be the engine behind Axon Enterprise's demand generation — translating strategy into pipeline across our fastest-growing verticals: retail, healthcare, logistics, critical infrastructure, and beyond.</p> <p>You'll own the full growth marketing function, from building ABM programs and running paid media to ensuring seamless lead handoff and tight partnership with our SDR and Sales teams. You bring hands-on command of modern growth marketing tools, a sharp analytical mind, and the kind of cross-functional partnership that turns marketing activity into qualified pipeline and revenue.<br><br>The programs you build won’t just generate leads, they’ll build awareness and establish Axon as the leader in enterprise safety technology.</p> <h2><strong>What You’ll Do</strong></h2> <p><strong>ABM Strategy & Account Planning</strong></p> <ul> <li>Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership</li> <li>Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration</li> <li>Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization</li> <li>Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas</li> </ul> <p><strong>Systems & Reporting </strong></p> <ul> <li>Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking</li> <li>Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution</li> <li>Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working</li> <li>Translate data into clear recommendations, driving decisions, not just reporting on metrics</li> </ul> <p><strong>Demand Capture & Campaign Execution</strong></p> <ul> <li>Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences</li> <li>Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar</li> <li>Support Field Marketing on webinars and events by owning the automation side: registration flows, follow-up sequences, and nurture enrollment</li> </ul> <p><strong>Paid Media & Digital Channels</strong></p> <ul> <li>Own Enterprise paid media strategy and execution across Google Ads, LinkedIn, programmatic, and other relevant channels</li> <li>Build and manage account-targeted paid campaigns to reach decision makers in priority accounts (e.g. LinkedIn matched audiences, Demandbase display)</li> <li>Manage budget pacing, bidding, and creative testing to continuously improve performance and pipeline contribution.</li> </ul> <p><strong>Sales & SDR Partnership</strong></p> <ul> <li>Build and maintain a tight, trust-based partnership with SDR leadership and AEs, showing up as a proactive partner in pipeline reviews and account prioritization</li> <li>Draft nurture sequences and SDR follow-up emails that are timely, relevant, and connected to campaign context</li> <li>Arm SDRs with campaign context and account engagement signals to make their outreach timely and relevant</li> <li>Ensure seamless lead handoff from marketing to Sales, and maintain a tight feedback loop on lead quality to continuously improve targeting and program performance</li> </ul> <h2><strong>What You Bring</strong></h2> <ul> <li>5-8 years in B2B growth marketing or demand generation, ideally in…