Growth Marketing Manager

About this role

Growth Marketing Manager

ABOUT MENTO

Mento is on a mission to increase human potential at global scale and help people — and companies — grow.

We believe coaching is one of the most powerful ways to unlock meaningful professional growth. We also believe the future of coaching is human + AI: deeply human where trust, judgment, and connection matter most, and intelligently augmented where technology can make coaching more measurable, actionable, and scalable.

Mento pairs leaders with top operators in their field for 1:1 coaching and mentorship, supported by Moments, our AI intelligence layer that turns coaching into real-time insight.

Our customers include Anthropic, OpenAI, Vercel, 1Password, Brex, Whatnot, Gusto, and Hims & Hers. We’re backed by leading investors including Slow Ventures, M13, and Twelve Below.

ABOUT THE ROLE

We’re looking for a Growth Marketing Manager to build Mento’s growth experimentation engine for our sales-led go-to-market motion. You’ll help Mento reach HR, L&D, and people leaders who are rethinking how coaching, development, and AI-enabled insight can help employees grow at work.

This is a hands-on, high-impact role at an early-stage company for someone who is highly experimental, analytical, creative, and comfortable moving quickly from hypothesis to campaign to learning. You’ll help scale channels that are already working, build new ones from the ground up, and improve the conversion paths that create qualified pipeline.

You’ll report to the Co-CEO and work closely with Product Marketing, Sales, and Go-to-Market Engineering.

The ideal candidate is AI-native in how they work. You’re excited to join a company operating at the cutting edge of human + AI coaching, and contributing to a culture where every team member is a builder.

WHAT YOU’LL DO

- Build Mento’s growth experimentation engine. Create the experimentation operating system that facilitates continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, and post-test learnings.

- Test and validate new growth channels. Drive testing, learning, and scaling of the channels, audiences, and messages that create qualified pipelines across SEO/AEO, paid media, email, ABM, webinars, events, partner marketing, content, communities, and other creative routes to market.

- Improve value from validated events and channels. Increase the pipeline impact of our validated channels, with a particular focus on referrals and events. Own the conversion path before, during, and after each program, and partner closely with sales to turn leads into qualified opportunities.

- Turn product marketing into pipeline. Partner with Product Marketing to translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns that create measurable demand. You’ll own the activation layer: campaign briefs, landing pages, emails, nurture programs, paid tests, event follow-up, account-based plays, conversion paths, and sales enablement hooks.

- Own modern growth operations. Use HubSpot, Clay, Apollo, AI tools, and related systems to build, launch, measure, and optimize growth programs. Own campaign tracking, lists, workflows, forms, landing pages, lifecycle stages, source tracking, enrichment, segmentation, routing, attribution, dashboards, and performance readouts tied to pipeline and revenue.

- Improve funnel conversion. Identify and improve conversion points across the funnel, including visitor-to-lead, lead-to-MQL, MQL-to-SQL, SQL-to-opportunity, meeting conversion, event-to-opportunity, and campaign influence on pipeline. Build experiments across audiences, channels, offers, CTAs, creative, landing pages, email sequences, and sales handoff processes. Use customer conversations, sales feedback, event learnings, win/loss insights, funnel data, and campaign performance to identify sharper audiences, messages, offers, and conversion paths.

WHO YOU ARE

- You are a growth experimenter, not just a campaign manager. You have experience building structured experiments across channels, audiences, messages, offers, and conversion paths. You know how to define a hypothesis, set success criteria, launch quickly, interpret results, and turn learnings into validated channels.

- You have strong messaging instincts and creative taste. You can turn positioning, customer insight, and product stories into campaigns that feel sharp, credible, and differentiated. You know how to write and test copy across landing pages, emails, ads, event follow-up, and sales handoff moments.

- You have strong B2B growth marketing experience. You have 4–7+ years of experience in B2B SaaS demand generation, growth marketing, revenue marketing, lifecycle marketing, or a related role. You’ve generated a qualified pipeline for a sales-led motion.

- You are AI-native. You actively use AI tools to improve the speed, quality, and scale of your work. You’re comfortable using AI for account research, audience analysis, campaign ideation, message testing, personalization, workflow automation, performance analysis, and content variation.

- You know modern GTM tools. You have hands-on experience with HubSpot and are comfortable working with tools like Clay, Apollo, enrichment platforms, sales engagement tools, AI research tools, and workflow automation systems. You can use these tools to build lists, enrich accounts, identify signals, personalize campaigns, support Sales follow-up, and improve campaign performance.

- You know how to make events perform. You think beyond attendance and care about account engagement, meeting conversion, follow-up quality, opportunity creation, and pipeline influence. You know how to improve the business impact of events, webinars, field programs, or partner campaigns.

- You are analytical and pipeline-oriented. You’re comfortable building dashboards, interpreting funnel data, diagnosing conversion…