Growth Marketing Lead - Fintech

About this role

Growth Marketing Lead

• Location Cape Town / Stellenbosch, Western Cape

• Full-time permanent position

• Hybrid (mostly remote with meeting in Century City once a week out of tax season)

• Compensation: R40 000-R60 000 per month
Job Overview
Our client is an innovative South African technology business that has built a trusted digital platform serving millions of users each year. As they continue to grow, they are looking for an experienced Growth Marketing Lead to build and optimise a scalable growth engine that drives customer acquisition, conversion and retention.
This is a hands-on leadership role suited to a commercially minded marketer who thrives on experimentation, data-driven decision-making and continuous optimisation. Working closely with the CEO, Product and cross-functional teams, you'll own the entire customer journey- from first interaction through activation, conversion, retention and re-engagement.
If you enjoy combining strategy with execution and can confidently turn marketing data into measurable business growth, this could be the ideal opportunity.
Key Responsibilities

• Develop and execute the company's growth marketing strategy across all customer acquisition and retention channels.

• Own conversion rate optimisation across the customer journey, identifying opportunities to improve user experience and increase conversions.

• Manage paid acquisition campaigns and marketing budgets, ensuring strong return on investment.

• Lead email marketing and customer lifecycle campaigns, including segmentation, automation and re-engagement initiatives.

• Drive SEO strategy and content optimisation to increase organic traffic and customer acquisition.

• Develop growth initiatives in collaboration with strategic partners to maximise customer activation.

• Build reporting dashboards and monitor key performance metrics across the marketing funnel.

• Design and execute structured growth experiments, using data and insights to continuously improve performance.

• Work closely with Product and other business functions to remove friction points and improve the customer experience.

Requirements
Requirements

• Minimum of 3 years' experience in growth marketing, performance marketing or digital marketing.

• Proven track record of driving customer acquisition, conversion optimisation and revenue growth.

• Experience managing paid digital marketing campaigns across multiple channels.

• Strong knowledge of email marketing, customer lifecycle management and marketing automation.

• Practical experience with SEO and content-led growth strategies.

• Strong analytical skills with experience interpreting funnel metrics, customer acquisition costs and attribution data.

• Experience planning, executing and measuring A/B tests and growth experiments.

• Excellent written communication and stakeholder management skills.

• Experience within fintech, financial services or another regulated industry would be advantageous.
Other Requirements

• Commercial mindset with a strong focus on measurable business outcomes.

• Comfortable working in a fast-paced, entrepreneurial environment.

• Naturally curious with a passion for testing, learning and continuous improvement.

• Able to balance strategic thinking with hands-on execution.

• Strong collaboration skills and the ability to influence cross-functional teams.