Growth Marketing & Business Development Manager - Remote (NZ)

About this role

Position: Growth Marketing & Business Development Manager
Salary: PHP 125,000
Working Hours: NZ Hours

About the Company
Our client is a fast-growing New Zealand-based group operating across digital advertising and experiential events. They help businesses increase brand visibility through innovative outdoor advertising solutions while also delivering high-quality corporate events, activations, and brand experiences nationwide.
They are seeking a commercially driven Growth Marketing & Business Development Manager to lead lead-generation initiatives, drive outbound business development, and oversee digital marketing strategies across both businesses.
This is not a traditional social media role. You'll work closely with the founder to build scalable marketing systems, generate qualified business opportunities, and contribute directly to the company's continued growth.

About the Role
This is a strategic, hands-on position that combines Business Development, Growth Marketing, and Digital Marketing.
The role will approximately consist of:
70% Business Development & Lead Generation
30% Digital Marketing & Brand Growth
We're looking for someone who can think strategically, execute independently, and take ownership of measurable business outcomes.

Key Responsibilities
Business Development & Lead Generation (Primary Focus)
Your primary objective is to generate qualified sales opportunities through proactive outbound strategies.
Responsibilities include:
Build and maintain prospect lists across target industries
Research businesses with upcoming campaigns, expansions, or marketing initiatives
Conduct outbound cold calls to decision-makers
Execute LinkedIn prospecting and outreach campaigns
Develop and manage email outreach sequences
Qualify inbound and outbound opportunities
Schedule qualified meetings for the founder
Maintain CRM accuracy and sales pipeline
Follow up consistently with prospects
Develop repeatable outbound sales processes
Target Industries
Real Estate
Automotive
Retail
Hospitality
Tourism
Construction
Home Builders
Events
Local Government
Professional Services
Education

LinkedIn Growth & Personal Branding
Help strengthen the company's presence as an industry leader by:
Managing the company LinkedIn page
Supporting the founder's LinkedIn profile
Publishing educational and thought leadership content
Growing connections with marketing and business decision-makers
Running LinkedIn outreach campaigns
Engaging with prospects and industry contacts

Paid Digital Marketing
Plan, launch, and optimise lead generation campaigns across:
Meta Ads
LinkedIn Ads
Google Ads (preferred)
Responsibilities include:
Audience research
Campaign setup and optimisation
Landing page optimisation
Creative testing
Performance reporting
Continuous campaign improvements

Digital Marketing
Manage and grow the digital presence across both businesses by:
Managing social media channels
Developing monthly content calendars
Writing engaging marketing copy
Creating graphics using Canva or Adobe Creative Suite
Editing supplied photos and videos into engaging content
Producing short-form videos and reels
Creating client case studies
Managing email marketing campaigns
Running paid Meta advertising campaigns
Community engagement and audience management
Note: Event attendance or filming is not required. Marketing assets will be provided for content creation.

Website & SEO
Support ongoing website improvements by:
Updating website content
Creating landing pages
Improving SEO performance
Writing blog articles
Optimising lead capture
Increasing website conversion rates

Marketing Automation
Develop scalable marketing systems including:
Email nurture campaigns
CRM automations
Lead follow-up sequences
Newsletter campaigns
Marketing workflows

Reporting & Performance
Prepare weekly reports covering:
Leads generated
Meetings booked
Campaign performance
Website traffic
Paid advertising ROI
Recommendations for continuous improvement
We're looking for someone who brings proactive ideas—not just reports.

What Success Looks Like
Within your first 90 days, you will have:
Built a consistent outbound sales process
Increased qualified meetings
Launched high-performing lead generation campaigns
Strengthened the digital presence of both businesses
Established LinkedIn as a reliable prospecting channel
Implemented repeatable marketing systems
Reduced founder involvement in day-to-day marketing activities
Requirements
Qualifications
We're Looking For Someone Who:
Thinks commercially as well as creatively
Enjoys both sales and marketing
Is passionate about generating business opportunities
Works independently with minimal supervision
Is highly organised and detail-oriented
Takes ownership and accountability
Communicates confidently in English
Brings solutions and fresh ideas
Is comfortable working directly with business owners and senior stakeholders

Required Experience
5+ years of Digital Marketing or Growth Marketing experience
B2B Lead Generation
LinkedIn Outreach
Cold Calling or Appointment Setting
Meta Ads Manager
Social Media Management
Email Marketing
CRM Management
Canva or Adobe Creative Suite
Google Analytics (GA4)
SEO fundamentals
Copywriting
Marketing reporting and analytics

Nice to Have
Experience with any of the following is highly regarded:
Google Ads
HubSpot
Apollo
Clay
GoHighLevel
Lusha
Waalaxy
Dux-Soup
WordPress
Elementor
AI tools such as ChatGPT or Claude
Benefits
Why Join Us?
This is an exciting opportunity to become the growth engine behind two established New Zealand businesses.
You'll work directly with the founder, enjoy genuine ownership over both strategy and execution, and play a key role in driving measurable business growth. If you're looking for a role where your work has a direct commercial impact—not just on marketing metrics—this is an opportunity to make a real difference.