Growth & Lifecycle Marketing Manager

About this role

<div class="content-intro"><p><strong>Company Overview:<br><br></strong><a href="https://www.blinkhealth.com/">Blink Health </a>is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.  Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. <br><br><a href="https://www.blinkhealth.com/blinkrx">BlinkRx </a>is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. <br><br>We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!</p></div><p><strong>Company Overview:</strong></p> <p><a href="https://www.blinkhealth.com/">Blink Health </a>is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.  Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. </p> <p><a href="https://www.blinkhealth.com/blinkrx">BlinkRx </a>is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. </p> <p>We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!</p> <h2><strong>Why This Role</strong></h2> <p>This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will report directly to the VP of Customer Growth and work as a core member of a small, nimble team of marketers, engineers, and product managers who move fast and have real influence over how millions of patients access their medications. You will have a front-row seat to modern AI-enabled marketing at scale, with the ability to experiment, ship, and see impact quickly. This role sits within a globally distributed team, which means you will collaborate closely with US-based counterparts and leadership, including regular evening availability to align across time zones.</p> <h2><strong>About the Role</strong></h2> <p>Blink is seeking a strategic, hands-on Online Marketing Manager <strong>Growth & Lifecycle Marketing Manager</strong> to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. This role will own strategy, execution, and optimization across email, SMS, push, in-app, voice, paid search, paid social, display, and emerging digital channels. The ideal candidate blends strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization, segmentation, creative velocity, and operational efficiency. You will work cross-functionally with sales, client development, product, analytics, data science, engineering, and compliance to deliver measurable impact while maintaining a high bar for patient experience, privacy, and brand integrity. <strong>This is a globally distributed team. You will work closely with US-based leadership and peers and should be comfortable with regular evening availability to support real-time collaboration across time zones.</strong></p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals.</li> <li>Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization.</li> <li>Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations.</li> <li>Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI.</li> <li>Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests; measure incrementality and causal impact wherever possible.</li> <li>Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and…