Growth Lead

About this role

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

THE OPPORTUNITY

We're looking for a Growth Lead to build and run growth at Moonshot from the ground up: strategy, content, paid channels, and the team underneath it all. This is a hands-on, builder role, not a manage-an-agency-and-review-decks job. You'll be in the weeds on campaigns and content while building out the function as we scale.

WHAT YOU'LL DO

- Own growth strategy end-to-end: set the roadmap for user acquisition and engagement, and own the numbers behind it

- Run paid acquisition across Meta, Google Ads, TikTok Ads, X Ads, and other platforms as they become relevant

- Drive organic and creator-led growth through UGC and clipping strategies, sourcing, briefing, and scaling content that performs

- Generate and test ideas constantly; you're not waiting for a brief, you're bringing the brief

- Build and lead the team as we scale: hire, onboard, and manage the growth marketers and specialists you need

- Report on and iterate against performance: kill what doesn't work, scale what does, fast

WHAT WE LOOK FOR IN YOU

- A few years of experience scaling a consumer product, as a growth hacker/marketer inside a consumer app (social, fintech, gaming), or at an agency running growth for products like these

- Hands-on channel experience with UGC, clipping/content strategies, and paid social/search

- A scrappy, high-energy operator mindset; you're hungry, hands-on, and thrive building the playbook as you go, not running someone else's

- Comfort with ambiguity and pace; you don't need a fully mapped org or process to start moving

NICE TO HAVES

- Crypto experience, as a retail trader or through work at a crypto company

- Understanding of trader psychology, incentives, and habit loops

COMPENSATION & PACKAGE

- Competitive salary

- Early Equity opportunities

- 5% 401(k) Match

- Health benefits (75% premium coverage) + $150,000 in life insurance coverage

- $1,000 one time office set up stipend

- Flexible PTO