Growth Analyst, Offline Media

About this role

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h3><span style="font-family: helvetica, arial, sans-serif;">About the Team:</span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;">The role:</span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">As our Growth Associate for Offline Channels, you will be a critical execution partner in building CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll support campaign execution and optimization across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts while developing deep expertise in offline media planning and measurement. This is a high-growth role designed for someone hungry to learn the full stack of offline media from campaign mechanics to sophisticated measurement frameworks. You will work closely with senior growth leaders to run efficient campaigns, develop analytical rigor, and build the skills to eventually own entire channel strategies.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Responsibilities:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Collaborate with agency partners on campaign setup, optimization requests, and performance reporting</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking</span></li> </ul> <hr> <h3><span…